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The Toy Man® News & Views
Product Reviews / Evaluation Report Summaries (ERS)

Induction Certificate Number:   74020100811-440
Induction Date:   August 11, 2010
Certificate License Status:   Active
Product:   WonderElla
MSRP:   $19.99 USD
Company URL:  http://www.wonderellagame.com


by:  Rev. James G.W. Fisher - Editor / Product & Service Evaluation Specialist
Evaluation Report Summary (ERS) Date:  08/11/2010

"WonderElla™ is a wonder-filled memory game of Sets & Match with Math, Colors, and Animals. WonderElla comes in an adorable cotton bag containing 18 jumbo-sized, game pieces depicting Ella and nine of her animal friends. The WonderElla game pieces can be filled with surprise hidden treats for added fun and excitement!"

[ Please refer to A-2-Z Company Index for contact information.]

Product Type Release Year Primary Usage Target Age / Max. Weight Target Gender
Animal Toys 2010 Consumer 3 + Female/Male

Evaluation Report Summary (ERS)
Category Rating Scores

Category rating scores are based on scale from 1 to 5. Rating score must be 3 or higher to pass in each evaluation category.

Durability FunFactor™ Learning Curve Marketability Skill Development Overall Visual Appeal
5 4.5 5 4.5 4.5 3.5

Final product / service rating is averaged from the sum total of ALL applicable evaluation category scores. Only scores of "3" or higher are published.

There are a total of 357 evaluation categories which are used in our evaluation process.
(NOTE: Not all categories are applicable to any one product or online service.)

Only 6 of the evaluation category rating scores for this New Inductee's evaluation are featured for public view.

Critical Evaluation Information

These icons represent important attributes with which this product / service is associated, contributes to, or encourages development of. Select any of the unique icons below to learn more about the specific attribute it represents.

image of factory with ecological leaves symbol. Trade Industry Sales Types
Industry Memberships

Wholesale Retail Reseller Online 


Safety Guidelines Symbol ImageSafety / Quality Classifications
CE MarkedUL ApprovedJPMA Certified
(Not Applicable)(Not Applicable)
ASTM Complianteco-Friendlyeco-Conscious

Independent Lab Tested  Independent Lab Name 

LeadSafe™ - Surface Coatings/PaintLeadSafe™ - Content / SubstratesPhthalatesSafe
BPASafeSoluble Heavy MetalsMechanical/Physical
(Not Applicable)(Not Applicable)
Flammability - Solids/TextilesLabeling of Hazardous Art MaterialsiWatchDog™ Approved
(Complies with ICCS™ Certification Standards)
(Not Applicable)(Not Applicable)

UPC Code / ISBN#Manufacturer SKUAge Grading
827912089042 7007Labeled/Appropriate

Manufactured InSafety Hazard/Warnings
ChinaPotential choking hazard can exist from small items used as surprises inside game pieces.


       About Our New Inductee

Before you buy a product, it's generally common practice to be familiar with what it does, the branding, and other details.  We feel that the same rule applies to our "New Inductees" we announce each week, so this section is titled "About Our New Inductee." The information in this section will provide you with a quick yet accurate glance of what the product or service is all about.

The co-creators of WonderChess™ and Cranium® Cadoo® have brought you a new game which contains an outrageously huge level of FunFactor™ titled, "WonderElla™".  WonderElla™ is just as they claim, the game you'll never forget! Best of all, WonderElla™ is designed especially for kids yet even parents will find it literally irressistable to play.

There have been plenty of memory games around but WonderElla takes memory games one step further!  The game has 18 jumbo-sized, game pieces, each depicting Ella and nine of her animal friends. The more unique angle of the WonderElla game pieces is that they can each be filled with hidden treats just waiting to be discovered!

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     Additional Details & Perspectives

While it's great for some people who just want a cursory glance at what a New Inductee is all about, there are many others who have a greater appetite for more information.  This section is titled "Additional Details & Perspectives".  and will provide you with additional details and perspectives associated with the product or service being featured here.

It is of the highest importance to remember that a child's memory is a vital building block important in the development of relational cognizance, establishing selective patterns of recognition for people and events. A child's memory is essential for transforming information into knowledge that facilitates problem solving at a later time or age in their life. WonderElla is a game which assists in the creation of this vital building block via matching characters, shapes, colors, sounds and more. Through repetitive Play, it serves as a vital component in memory improvement with a long term benefit in a child's developmental skills.

WonderElla is even more unique with the fact of it's application for individual self-play or group play, portability, developmental skills, and contribution to eco-Concious efforts. The cotton fabric bag which holds the playing pieces allows you to just drop it in the washing machine when soiled.  For many mothers who had the opportunity to play the game during our evaluation process, this was an important feature.

The game play itself is another invaluable feature if WonderElla.  One of our independent evaluators encapsulated the foundation for that statement so perfectly; WonderElla is a product which equates to having a virtually unlimited number of methods with which to use it in educational or personal play."  Essentially, you are not tied to a limited number of ways to play game.  As the evaluator goes on to say, "The limits of application for personal or educational use are set only by the creative imagination of the person creating the plot of how the game will be played."

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     Independent Evaluator Reports

Image of pieces from the Wonderella game.
Independent Evaluators - Initial Report Outline
Recreational Learning Game
Hybrid (Consumer / Educational Use)
Accelerated Memory Skill Development, Critical Skill Development
Designed for ages 3 to 5 years

Independent evaluators are a vital part of our product and service evaluation process. Having the most elite of professionals from across the globe assist us in our evaluation process. Being independent of our publication and providing their time at no charge, enables us to ensure the production of a well rounded and accurate evaluation of all products and services submitted.

These scholars form their own opinions from extensive analysis of all products and services submitted and produce detailed and in-depth reports which are an integral part of our entire evaluation process.

The information to follow is comprised of primary feature details and excerpts from their reports that have been paraphrased, posted verbatim, or a combination of both in order to encapsulate an accurate presentation of the primary details conveyed in each report. This approach provides a completely independent perspective in the evaluation each product or service.

 This Week's Independent Evaluators

Doctor of Behavioral Study, Ph.D.
ECD Learning Specialist / Director of Educational Behavior Studies

"The 'unique play' of WonderElla will encourage the development of perceptual / motor skills, and scientific / mathematical thinking and awareness. This is a product that proves 'different' can be recognized as beneficial. WonderElla is a product which equates to having a virtually unlimited number of methods with which to use it in educational or personal play."

Neurobiologist, Ph.D.
Professor / ECD Skill Development Coach

"So elementary in design, yet so effective in the quickening of active thought processing and executive cognitive functioning development. This in itself summarizes the significant contribution for the betterment of a child from active play with WonderElla."

"For the pre-school age child, WonderElla represents an incomparable blending of the foundational elements of learning and fun. It also serves as a radical stimulant for the development of cognitive skills."

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PLEASE NOTE: At the request of our independent evaluators their names are not disclosed to protect their personal and professional privacy. Their labors are provided at no charge to assist us in providing a well-balanced and accurate product or service evaluation summary. Their title is provided to clarify for our readers the specific type of specialist from which each of the report excerpts have been authored. All opinions and or statements from the independent evaluator(s) featured here do not represent the opinion of The Toy Man® Product Guide, any member or division of GreyWolf Corp, or GreyWolf Corp itself.

       Consumer Hands-On Evaluation

Nothing is more powerful than hands-on experience by a consumer with a product when it is under evaluation. Based upon that fact we put a number of products we currently are slated to evaluate at the mercy of consumers in a hands-on evaluation where anything goes. The information to follow will explore the responses from the participants in our spontaneous hands-on consumer evaluation of the products available for their review.

Image of the playing pieces from the Wonderella game.
The Ventura County Fair 2010 was our hands-on consumer evaluation location this time. Plenty of people and products made this evaluation quite enjoyable. Considering the livestock area had loads of kids feeding the livestock and WonderElla having animals under each of the game pieces, what a better place to have consumer hands-on evaluation.

The children were fascinated with the challenge of trying to remember and match each of the game pieces. Whether making matches from sound as they shook each playing piece, color, shape, or character, there was never a moment when kids were not engaged in playing with WonderElla. Their favorite part was when they had a match and discovered what surprise was inside!

In conclusion of the spontaneous consumer hands-on evaluation of the products they examined, we sat down and went through the video-tapes and consumer feedback forms to establish where Wonderella stood with the consusmers. The end result was a shining approval with a large number of compliments by many of the mothers about the portability convenience, color of the packaging, and responses from their children. WonderElla passed this segment of our evaluation and with no complaints.

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       A Sampling Of Our Evaluation Category Ratings

The rating of a product is useless if you do not fully understand and comprehend how the ratings is reached or what the value of the rating represents. This need for clarity encouraged us to have this section titled "A Sampling Of Our Evaluation Category Ratings". To assist you in gaining a greater understanding of the evaluation category ratings we use, a small sampling of the individual category titles & rating scores from the complete product review itself for this product or service are featured here.

The categories which have been selected to be featured in this product evaluation summary for public view, specify some of the primary points of how and why each specific rating score was reached.

The Featured Category Ratings Sampling For This Evaluation Summary Are Listed Below.

DURABILITY: Rating Level - [5] an image of 5 gold  stars

DURABILITY was by far the strongest rating out of the entire lot of evaluation categories from which these 6 were selected. We pushed the puzzle pieces to the limits with the help of a plastics engineer who is one of our independent evaluators. The results proved that the playing pieces are made of a plastic compound that is extremely durable yet with enough flex so that if one of them is broken, it will not break into harmful shards. WonderElla has met the tough demands expected to pass in this evaluation category and earn a score of [5] stars for DURABILITY.

FUNFACTOR: Rating Level - [4.5] an image of 4.5 gold  stars

FUNFACTOR was probably the easiest of all of our evaluation categories to establish a solid and unquestionable rating. From the very start of our working with the families as well as our ow in-house labors, you start with a few smiles but within a matter of minutes your are experiencing plenty of laughter. WonderElla has an interesting way of stirring emotions which in turn incites an accelerated level of skill development from repetitive play.

Although the level of FunFactor™ was so very strong, there is still a level of creative strategy that is needed to win the game. This subdues the FunFactor™ from emerging to its fullest degree. WonderElla completes this evaluation category with an outstanding, almost perfect score of [4.5] stars in this category for FUNFACTOR™.

LEARNING CURVE: Rating Level - [5] an image of 5 gold  stars

Establishing an accurate and fair rating for the LEARNING CURVE with WonderElla was a short and simple task. With every single child or adult who sat down to play with WonderElla, they were already into Play within 5 minutes or less on the average. No matter which of the styles of playing the game were being used, the learning curve was practically non-existent. The design of the game is such that not only is the learning mastered in such a short period, the development of skills from playing the game is drastically accelerated. WonderElla comes through the gates in this evaluation category for LEARNING CURVE with a rating score of [5] Stars.

MARKETABILITY: Rating Level - [4.5] An image of 4.5 gold  stars

Establishing an accurate and fair rating for the evaluation category of MARKETABILITY proved to be a challenging task. WonderElla is a rather unique new game based upon an age-old game concept. After careful and extensive review of all category rating scores, video recordings, and consumer feedback forms, it was determined that WonderElla possesses the right elements to draw the attention of children to play repetitively.

Even parents are drawn into playing one of the many variations of playing the game. Add to that the factor of strong levels in the skill development arena, WonderElla came to the front with a rating score of [4.5] Stars in this category for MARKETABILITY.

SKILL DEVELOPMENT: Rating Level - [4.5] an image of 4.5 gold starsWonderElla was literally screaming how it contributes substantially to skill development. In a quote from one of our independent evaluators, "So elementary in design, yet so effective in the quickening of active thought processing and executive cognitive functioning development. This in itself summarizes the significant contribution for the betterment of a child from active play with WonderElla."

WonderElla encourages and contributes to a child's skill development more than sufficiently enough to pass in this evaluation category, pulling a final score of [4.5] Stars in this evaluation category for SKILL DEVELOPMENT.

VISUAL APPEAL: Rating Level - [3.5] an image of 3.5 gold  stars

When it comes to VISUAL APPEAL, WonderElla pulled its way past an average rating score and almost to an above-average rating in this evaluation category. We found that the women who participated in our hands-on evaluation were quite fond of the cotton fabric bag which is shaped to resemble and elephant and holds all 18 playing pieces.

In the overall feedback covering both the bag and the playing pieces, everything was referenced as being "cute" or other terms that were similar in definition. Although WonderElla was seen as being so "cute" there just wasn't enough WOWfactor™ to pull a higher rating in our evaluation. WonderElla passed this evaluation category with a score of [3.5] Stars in this category for VISUAL APPEAL.

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EVALUATION RESULTS - From evaluation for induction into "The Toy Man® News & Reviews"
    Overall Rating:   4
    Seal of Approval:  
    Recommends Award:  
    eco-Recognition™ Seal:  
    Award of Excellence:  
    eChoice™ Award:  
    S. T. E. M. Award:   
    Mom Approved Award:  
    Award of Recognition:™  


"The first and original Seal of Approval®...
designed for product recognition and validation."

Since 1971 The Toy Man® Seal of Approval has served as an emblem of professional recognition for a 
product or service having met the strict evaluation standards of The Toy Man® Product Guide. Since 1971, "The Toy Man® Seal of Approval" has served as an emblem and standard for professional recognition of a product or online service having met the globally recognized evaluation standards of The Toy Man® Product Guide.

This emblem was first established in 1971 by the International Parenting Institute™. It is modeled after the "Good Housekeeping Seal of Approval®", an emblem of recognition for products which meet the globally recognized high standards set forth by the Good Housekeeping Institute®.


"These are globally recognized awards that are received by a limited few,
yet they provide the well earned recognition well beyond the average that is truly deserved!"

The Toy Man® eChoice™ Award, by Rev. James
G.W. Fisher, (Chief editor and Product Evaluation Specialist of The Toy Man® Product Guide), and staff.  
These products have demonstrated that they possess the potential as well as high probability to be top sellers.
The Toy Man ®An image of the editorsChoice logo Award serves as an emblem of recognition for products & online services that contribute substantially to positive skill growth and/or productivity.

This distinguished award is exclusive as well as unique, with the editor's signature which represents a product being selected as an An image of the editorsChoice logo
PLEASE NOTE: The eChoice™ Award images which were used from 1971-1984, 1984-2007 and 2007-April 2010 have been retrired. Although the versions of the eChoice™ Award have been retired, they still remain valid.

Since 1971 The Toy Man® Seal of Approval has served as an emblem of professional recognition for a 
product or service having met the strict evaluation standards of The Toy Man® Product Guide.
The Toy Man® S.T.E.M. Award - Science, Technology, Engineering, and Math (S.T.E.M.), play a vital role with innovative new ideas being transformed into a reality.  The Toy Man® S.T.E.M. Award has been created to give recognition to those that have held their course in completion of graduate studies with an end result of a valuable contribution to society and/or industry needs.

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