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The Toy Man® News & Views
Product Reviews / Evaluation Report Summaries (ERS)

Induction Certificate Number:   74020100913-404
Induction Date:   September 13, 2010
Product:   The WorryWoo Monsters
MSRP:   $14.99 | $21.50
Company URL:  http://www.worrywoos.com

The WorryWoo Monsters

by:  Rev. James G.W. Fisher - Editorial Director / Product Evaluation Specialist
Evaluation Report Summary (ERS) Date:  09/13/2010

The WorryWoo Monsters are a group of lovable, quirky characters; each with their own book that shares their story of self-awareness and the emotions they are experiencing. Whether in the books, the plush character, or both, they are absolutely irresistible!

[ Please refer to A-2-Z Company Index for contact information.]

Participating in our eco-Recognition™ Project to encourage greenBusiness™

Product Type Release Year Primary Usage Target Age / Max. Weight Target Gender
Plush Animals 2009 Consumer/Education 5 years + Female/Male

Evaluation Report Summary (ERS) - Index

Evaluation Report Summary (ERS)
Category Rating Scores

Category rating scores are based on scale from 1 to 5. Rating score must be 3 or higher to pass in each evaluation category.

Age Compatibility Content Quality funQuotient™ Individual Skill Improvement Marketability Overall Visual Appeal
5 4.5 5 4 5 5

Final product / service rating is averaged from the sum total of ALL applicable evaluation category scores. Only scores of "3" or higher are published.

There are a total of 357 evaluation categories which are used in our evaluation process.
(NOTE: Not all categories are applicable to any one product or online service.)

Only 6 of the evaluation category rating scores for this New Inductee's evaluation are featured for public view.

Critical Evaluation Information

These icons represent important attributes with which this product / service is associated, contributes to, or encourages development of. Select any of the unique icons below to learn more about the specific attribute it represents.

image of factory with ecological leaves symbol. Trade Industry Sales Types
Industry Memberships

Wholesale Retail Reseller Online 


Safety Guidelines Symbol ImageSafety / Quality Classifications
CE MarkedUL ApprovedJPMA Certified
(Not Applicable)(Not Applicable)
ASTM Complianteco-Friendlyeco-Conscious

Independent Lab Tested  Independent Lab Name 

  STC Donguann
LeadSafe™ - Surface Coatings/PaintLeadSafe™ - Content / SubstratesPhthalatesSafe
BPASafeSoluble Heavy MetalsMechanical/Physical
(Not Applicable)
Flammability - Solids/TextilesLabeling of Hazardous Art MaterialsiWatchDog™ Approved
(Complies with ICCS™ Certification Standards)

UPC Code / ISBN#Manufacturer SKUAge Grading

Manufactured InSafety Hazard/Warnings


About Our New Inductee

Before you buy a product, it's generally common practice to be familiar with what it does, the branding, and other details. We feel that the same rule applies to our "New Inductees" we announce each week, so this section is titled "About Our New Inductee." The information in this section will provide you with a quick yet accurate glance of what the product or service is all about..

Image of Fuddle - the latest character addition to the WorryWoos Monsters.
The WorryWoo Monsters, (from this point on referred to as WorryWoos), bring a fresh and unique new perspective to physical and psychological development for children. This even applies to the big kids who don't allow age to be discriminatory when it comes to the funQuotient™ of a product and learning.

WorryWoos are to many, a creative concept that transforms emotions into a physical medium. What can be gained from this medium is limited only by the imagination of an individual. The WorryWoos enable children or adults alike to confront their feelings and see them more clearly without fear or hesitation.

In our evaluation of the WorryWoos we had 3 of the characters, Rue, Nola, and Squeek, along with each of their companion hard cover books. During the study of each of the characters, we discovered that there was a new addition to the WorryWoos. Her name is "Fuddle".

Fuddle has her own unique characteristics which make here special, just like Rue, Nola, and Squeak. It's really neat how when you look at Fuddle with her head at a slight angle in the image above-left, inflecting the impression as though she is thinking aloud. She’s so confused about making decisions. All she needs is a little recognition and a few positive words. She is a perfect example of what The WorryWoo Monsters are all about.

It's all so simple; just turning a page of a colorfully detailed book and/or picking up a very special plush character. Whether a character in one of the series of books or delightful plush characters you can identify with, the WorryWoos encourage growth and positive development. They provide the key to help many children and adults to open the door to a greater sense of self-worth and appreciation.

Additional Details & Perspectives

While it's great for some people who just want a cursory glance at what a New Inductee is all about, there are many others who have a greater appetite for more information. This section is titled "Additional Details & Perspectives". and will provide you with additional details and perspectives associated with the product or service being featured here.

"WorryWoos a problem solver?  Yeah, right!"  That was a comment I heard from a teacher at an elementary school in New York.  This is part of what makes WorryWoos so special.  You can't appreciate the full value of something unless you are willing to seek it out.  WorryWoos are a problem solver and in multiple perspectives. 

As a perfect example, WorryWoos address certain emotions that a child has to face in the process of their growing up.  With damage to emotions, the damage is steady and progressive with each year that follows in a child's lifetime.  I guess you would define that as a problem? (smile). The WorryWoos series of products take this problem and give it some serious TLC, (Tender Loving Care).  The folks who are the creators of the WorryWoos defined them so perfectly; 

"The WorryWoo Monsters is a first-of-a-kind series of books and plush dolls where emotions come to life as lovable, quirky characters. Each story follows a WorryWoo monster through a whimsical journey to self-awareness as they confront their representative emotion. Created to build confidence, each WorryWoo story concludes with an uplifting message that provides the perfect opportunity for parents and teachers to openly discuss topics that don't have easy answers."

The end result from association with the WorryWoos is that the individual playing with the WorryWoo plush characters and reading each character's book, in a sense becomes a problem solver, just like the WorryWoos. What the individuals learn is passed on to others they socialize with whether at school, home, or for adults, the workplace and a countless number of other social environments.

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Independent Evaluator Reports

In this section we have called upon the assistance of top industry professionals to evaluate the product in this evaluation summary. These scholars form their own opinions from extensive analysis and produce detailed, in-depth reports connected with their own personal study and evaluation of the products submitted for independent evaluation.

The information to follow is comprised of excerpts from the independent evaluator reports that have been paraphrased, posted verbatim, or a combination of both in order to encapsulate an accurate presentation of the primary details conveyed in each report. This approach provides a completely independent perspective in the evaluation each product.

Image of the WorryWoo's latest character introduced...Fuddle.
Independent Evaluators - Initial Report Outline
PRODUCT | SERVICE: The WorryWoo Monsters

Juvenile Recreational Plush & Books
Progressive Skill Development
3 to 10 years

This Week's Independent Evaluators

Clinical Psychologist, PhD, MD
Board Certified Behavioral Analyst and Mother

"In this report I wanted to take a different approach by presenting this in a manner which is directed more for mothers instead of the general consumer.  Just as in the past reports I have done, I would like to make it clear that I am a mother of three sweet little girls and will do my best to keep my report free from influence of that fact; (but no promises). This is a Mom thing."

"There are an immense number of plush character and book combination sets on the market.  Amongst these combo sets, speaking from the position of a professional and mother, the WorryWoo Monsters are reaching out and plucking the heart strings of mothers and children in a very special way.  The WorryWoos represent life experience and feelings which a mother and child can relate to. 

I would guess the best way to describe the lot of them is they are simple and cute, with nothing appearing really special, yet a hidden element exists all the same that a Mom or child is drawn to.  An irresistible urge to pick up one of their books, one of the plush characters, or a combination of both remains persistent.  Whether a Mom or a child, a silly sense of delight and security is tickled with these characters that makes a difference and positive contribution to self worth.

"The WorryWoos answer the purpose as the catalyst for a substantial causation of response from many of the a child's developmental skills.  Soft plush material, and a variety of shape variances, (i.e.; body transitions into the legs), and the various colors, these are a characteristics of WorryWoo character. At the same time you have a strong group of characteristics emanating from the books providing causation to skill development.  This is not only for the same skills as the plush material but from the imagery of the books themselves."

"In closing of this report, if there is one thing you can bank on, the WorryWoo Monsters have my vote and will not hesitate to recommend them to my clients."

* PLEASE NOTE: At the request of our independent evaluators their names are not disclosed to protect their personal and professional privacy. Their labors are provided at no charge to assist us in providing a well-balanced and accurate product or service evaluation summary. All opinions and or statements from the independent evaluator(s) featured here do not represent the opinion of The Toy Man® Product Guide, any member or division of GreyWolf Corp, or GreyWolf Corp itself.

Consumer Hands-On Evaluation

Nothing is more powerful than hands-on experience by a consumer with a product when it is under evaluation. Based upon that fact we put a number of products we currently are slated to evaluate at the mercy of consumers in a hands-on evaluation where anything goes. The information to follow will explore the responses from the participants in our spontaneous hands-on consumer evaluation of the products available for their review.

Image of some of Nora, one of the WorryWoos, checking in at the gate for a flight to Las Vegas.
When it comes to our spontaneous hands-on consumer evaluation, the WorryWoo monsters stole the show!  Over the period of months in which we performed our evaluation in various cities and facilities across the nation, they were literally always the very first in their class of plush and book character products.

* In the image at left, you see Nora, one of the WorryWoos, at an airport gate, just as she is about to board a flight to Las Vegas.

A Sampling Of Our Evaluation Category Ratings

It is so amazing how these three plush characters and books could have such an astounding positive impact anywhere I took them. Whether it was an airport concourse, a train, a jet, or even a restaurant, people couldn't resist the urge to touch and feel the WorryWoos, read their books, or both. The WorryWoos worked their magic so well.

In our going over all of the video tapes, feedback forms, and other content, we were so amazed how people had to ask if they could just hold one of the characters, look at one of the books, or both in addition to asking a myriad of other questions. After careful compilation of all evaluation category rating scores we validated that the"WorryWoos" passed this segment of our evaluation without a hitch and with the highest of recommendation.
The rating of a product is useless if you do not fully understand and comprehend how the ratings is reached or what the value of the rating represents. This need for clarity encouraged us to have this section titled "A Sampling Of Our Evaluation Category Ratings". To assist you in gaining a greater understanding of the evaluation category ratings we use, a small sampling of the individual category titles & rating scores from the complete product review itself for this product or service are featured here.

The categories which have been selected to be featured in this product evaluation summary for public view, specify some of the primary points of how and why each specific rating score was reached.

The Featured Category Ratings Sampling For This Evaluation Summary Are Listed Below:

AGE COMPATIBILITY: Rating Level - [5] an image of 5 gold  stars

As far as AGE COMPATIBILITY goes, the WorryWoos had this evaluation category in the bag.  The product series was designed for ages 5 years plus, but who would have imagined adults to be included.  The age compatibility matches specific standards set forth by the U.S. government, CE, and other standards,...and then some!  This allows for use in educational application and a multitude of other applications where visual illustration is important.  The WorryWoos really closed the gates in this evaluation category of AGE COMPATIBILITY with a perfect score of [5 Stars].

CONTENT QUALITY: Rating Level - [5 / 3.5] an image of 5 gold  stars/ an image of 3.5 gold  stars

CONTENT QUALITY with the WorryWoos holds a very unique twist in its application of use. Content quality is a very simple element to identify when it comes to books, but what about plush characters?  With the WorryWoos, the plush characters provide a physical representation of the characters defined in the content of each of the books.

The content of the books alone plays a significant role in the effectiveness of the product series in regard to skill development on multiple levels.  Add to that plush characters which serve as an extension of the books and it is easy to establish the immense contribution to content quality they provide.  In the final steps of evaluation for this category to establish an accurate rating score, the WorryWoos books scored a perfect score of [5 Stars] and the plush characters pulled an excellent score of  [3.5 Stars] in this category for CONTENT QUALITY.

FUNQUOTIENT™ : Rating Level - [4.5] an image of 5 gold  stars

In our evaluation of the WorryWoos books and plush characters in the evaluation category of funQuotient™, they demonstrated an enormous capability of creating a focused and creative atmosphere with children. Remaining consistent with the high level of contribution to skill development expected out of our inductees, the WorryWoos created a well balanced level of funQuotient™ without being over dominant in comparison with other important features.  Creativity and innovative thought development was at the very center of it all in the midst of their recreational play.

The WorryWoos were quite effective in developing focus and a strong stimulation to create more than laughter whether with with children or adults.  The WorryWoos may have taken months to complete a well structured and accurate analysis of them, but they made it through our evaluation all the same. Although there was plenty of funQuotient™ which was well above average, the WorryWoos fell short of a perfect score by 1/2 a digit. The WorryWoos faced the immense challenge and came through in this category with an outstanding score of [4.5 Stars].

SKILL IMPROVEMENT: Rating Level - [5] an image of 5 gold  stars

When it comes to SKILL IMPROVEMENT, the WorryWoos created a very substantial level of improvement with cognitive, motor, and overall skill development. The incredible level of play and skill development with the books, plush characters, and book/character combos was well established and clearly validated. Strong critical skill development is a hands down absolute with that and so much more being exercised and encouraged with the active use of this product series.

The WorryWoos deliver an opportunity of Play and perceptual reading which will stimulate and develop perceptual, motor, language skills and awareness. They serve as a strong catalyst to encourage children to explore their creative capabilities. The WorryWoos are a perfect solution for home or school use to maintain undivided attention and ensure the strongest level of creative development.

In our final steps of developing the accurate evaluation rating for the WorryWoos books and plush characters, they came screaming to the finish line in this segment of our evaluation with a perfect score of [5 Stars] for SKILL IMPROVEMENT.

MARKETABILITY: Rating Level - [5] an image of 5 gold  stars

MARKETABILITY was probably one of the easiest evaluation categories to handle in our analysis of the WorryWoos.  The excellent and well balanced combination of the books AND plush characters enables the characters in the books to take form and come to life in a sense.  The WorryWoos are a champion combination of quality, simplicity, color and limitless possibilities of the creative imagination.  Take these traits, combine them, and you have the WorryWoos. The WorryWoos proved their worth so well in this evaluation category with a perfect score of [5 Stars].

OVERALL VISUAL APPEAL: Rating Level - [5] an image of 5 gold  stars

OVERALL VISUAL APEAL was probably one of the most simplistic evaluation categories to work on with the WorryWoos. A diverse and colorful collection of plush characters and series of books with colorful, imaginative, and creative imagery ranks the WorryWoos products with the highest of scores in this evaluation category.  More simply stated, the WorryWoos products all have an ambience associated with their overall visual appeal that makes them seem literally irresistible. The WorryWoos proved their worth so well in this evaluation category with a perfect score of [5 Stars].

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EVALUATION RESULTS - From evaluation for induction into "The Toy Man® News & Reviews"
    Overall Rating:   5
    Seal of Approval:  
    Recommends Award:  
    eco-Recognition™ Seal:  
    Award of Excellence:  
    eChoice™ Award:  
    S. T. E. M. Award:   
    Mom Approved Award:  
    Award of Recognition:™  


"The first and original Seal of Approval®...
designed for product recognition and validation."

Since 1971 The Toy Man® Seal of Approval has served as an emblem of professional recognition for a 
product or service having met the strict evaluation standards of The Toy Man® Product Guide. Since 1971, "The Toy Man® Seal of Approval" has served as an emblem and standard for professional recognition of a product or online service having met the globally recognized evaluation standards of The Toy Man® Product Guide.

This emblem was first established in 1971 by the International Parenting Institute™. It is modeled after the "Good Housekeeping Seal of Approval®", an emblem of recognition for products which meet the globally recognized high standards set forth by the Good Housekeeping Institute®.


"These are globally recognized awards that are received by a limited few,
yet they provide the well earned recognition well beyond the average that is truly deserved!"

"The Toy Man® Award of Excellence" is awarded to inductees that have an overall Evaluation Category Rating Average, ECRA™, of [5] Stars. That is the highest level of rating available on a 1-5 scale evaluation model. The ECRA is based upon the overall average from all applicable evaluation categories"
PLEASE NOTE: There are a total of 357 evaluation categories with a minimum of 231 being applicable to any one product or online service in our evaluation process with 6 being featured in the Evaluation Report Summary, ERS.

The Toy Man® eChoice™ Award, by Rev. James
G.W. Fisher, (Chief editor and Product Evaluation Specialist of The Toy Man® Product Guide), and staff.  
These products have demonstrated that they possess the potential as well as high probability to be top sellers.
The Toy Man ®An image of the editorsChoice logo Award serves as an emblem of recognition for products & online services that contribute substantially to positive skill growth and/or productivity.

This distinguished award is exclusive as well as unique, with the editor's signature which represents a product being selected as an An image of the editorsChoice logo
PLEASE NOTE: The eChoice™ Award images which were used from 1971-1984, 1984-2007 and 2007-April 2010 have been retrired. Although the versions of the eChoice™ Award have been retired, they still remain valid.

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