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The Toy Man® News & Views
Product Reviews / Evaluation Report Summaries (ERS)

Induction Certificate Number:   74020110520-494
Induction Date:   May 20, 2011
Product:   Silly Creatures - Kbeu Dad
MSRP:   $25.00 USD
Company URL:  http://www.sillycreatures.com

Silly Creatures - Kbeu Dad

by:  Rev. James G.W. Fisher - Editor / Product Evaluation Specialist
Evaluation Report Summary (ERS) Date:  05/20/2011

Kbeu Dad is part of the family of Kbeu Silly Creatures, a new dimension of "plush" characters that allow you see more than just stuffing inside. They allow a child to learn fundamental facts about the human body, and natural body functions.

[ Please refer to A-2-Z Company Index for contact information.]

Product Type Release Year Primary Usage Target Age / Max. Weight Target Gender
Educational Toys 2010 Consumer/Education 4 years plus Female/Male

Evaluation Report Summary (ERS) - Index

Evaluation Report Summary (ERS)
Category Rating Scores

Category rating scores are based on scale from 1 to 5. Rating score must be 3 or higher to pass in each evaluation category.

Cost Benefit Durability Hybrid-Use™ Marketability Skill Improvement Overall Visual Appeal
5 5 3.5 4 4.5 3.5

Final product / service rating is averaged from the sum total of ALL applicable evaluation category scores. Only scores of "3" or higher are published.

There are a total of 357 evaluation categories which are used in our evaluation process.
(NOTE: Not all categories are applicable to any one product or online service.)

Only 6 of the evaluation category rating scores for this New Inductee's evaluation are featured for public view.

Critical Evaluation Information

These icons represent important attributes with which this product / service is associated, contributes to, or encourages development of. Select any of the unique icons below to learn more about the specific attribute it represents.

image of factory with ecological leaves symbol. Trade Industry Sales Types

Wholesale Retail Reseller Online 


Safety Guidelines Symbol ImageSafety / Quality Classifications
CE MarkedUL ApprovedJPMA Certified
(Not Applicable)(Not Applicable)
ASTM Complianteco-Friendlyeco-Conscious

Independent Lab Tested  Independent Lab Name 

  Toy Testing Lab
LeadSafe™ - Surface Coatings/PaintLeadSafe™ - Content / SubstratesPhthalatesSafe
(Not Applicable)  (Not Applicable)
BPASafeSoluble Heavy MetalsMechanical/Physical
(Not Applicable)
Flammability - Solids/TextilesLabeling of Hazardous Art MaterialsiWatchDog™ Approved
(Complies with ICCS™ Certification Standards)
(Not Applicable)

UPC Code / ISBN#Manufacturer SKUAge Grading
852702003076 SC004K-100Labeled/Appropriate

Manufactured InSafety Hazard/Warnings
U.S.A.WARNING: CHOKING HAZARD--Small parts Not for children under 3 yrs.


About Our New Inductee

Before you buy a product, it's generally common practice to be familiar with what it does, the branding, and other details. We feel that the same rule applies to our "New Inductees" we announce each week, so this section is titled "About Our New Inductee." The information in this section will provide you with a quick yet accurate glance of what the product or service is all about.

Silly Creatures Kbeu Dad with Food Sack
Kebu Dad is one of the Silly Creatures who recently visited our office.  They are a really interesting family, I'll tell you that for sure!.  Kbeu Dad is a perfect example of how not everyone is the same.  After all, how many people are dedicated to being eco-concious an eat polished organic stones?

With his "Silly Creature Food" sac, Kbeu Dad is a great friend to have around. Just like the rest of the Silly Creatures, he's able to pick up and run with his "Silly Creature Food" at a moment's notice.  You never have to worry about him being hungry, and best of all, leaving no trash!!

When I first saw Kbeu Dad, I thought to myself, "What in the heck is that?" It's funny how we often times do that with people who are different than we are used to.  Once I sat down and looked at Kbeu Dad more closely, (and was chastised by the women on our team for "...being so judgmental"), I began to see how special that Kbeu Dad really is.  In the section to follow you will discover just as all of our staff did, how you can learn so much from Kbeu Dad!

Additional Details & Perspectives

While it's great for some people who just want a cursory glance at what a New Inductee is all about, there are many others who have a greater appetite for more information. This section is titled "Additional Details & Perspectives". and will provide you with additional details and perspectives associated with the product or service being featured here.

Kbeu Dad showing he's a man with heart. Kbeu Dad is a classy guy with a lot of heart. As a matter of fact, you can even place messages or other odds and ends that are special to you IN his heart.

In addition to the unique features already mentioned, you can open the flap in the back of his body and see not only his heart, but his throat/stomach combination. Now remember, he's not human so his insides are a little different in shape, yet same basic function.

If all of this wasn't enough, just wait till' later in this report summary where you read about how you can feed Kbeu Dad!

Everybody has got to eat and so does Kbeu Dad. When he gets hungry he's got plenty of "Silly Creature Food" in his bag. What is Silly Creature Food? It's important to remember that Kbeu Dad is on an organic diet so he eats highly polished organic stones! Sorry, but you'll have to wait to the next section to learn more about that from the independent professionals who get more into the details like that.

Altogether, as one of our independent evaluators expressed, "Kbeu Dad and the rest of the Silly Creatures provide a quite interesting as well as effective incentive for self-play. This is an example of real old-school fundamental play / learning!"
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Independent Evaluator Reports

In this section we have called upon the assistance of top industry professionals to evaluate the product in this evaluation summary. These scholars form their own opinions from extensive analysis and produce detailed, in-depth reports connected with their own personal study and evaluation of the products submitted for independent evaluation.

The information to follow is comprised of excerpts from the independent evaluator reports that have been paraphrased, posted verbatim, or a combination of both in order to encapsulate an accurate presentation of the primary details conveyed in each report. This approach provides a completely independent perspective in the evaluation each product.

Image of Christina Pop-In-Kins
Name: Kbeu Dad
Target Age Group: 4 years and up
Contribution: Progressive Skill Development
Rating: 4 Star Rating Image

This Week's Independent Evaluators

Process Development and Improvement Engineer, PhD, MA, BS
Textiles Design Specialist

"The Kbeu Dad product presented a most unusual sight to examine when I first opened the box.  While my attention went immediately to the textile materials used and how well structured for durability, I found it to be inciting to my curiosity with its unusual visual design. The textile materials used in products such as this incontrovertibly declare their strong level of  durability and overall value.

As I continued examination of this product, I was challenged to establish an argument that would substantiate validation of this product having a notable level of marketability. While I normally would have discerned that as being a negative, it was in fact quite the opposite." 

"In pooling all of the details of my examination of this Kbeu Dad product together, my final judgment is that the unusual design brought it above 'just average' in marketability and other points of my analysis. This 'silly creature' plucks a string of fascination and curiosity to learn more about it."

"The overall aesthetic appeal of the product each I examined is of no significant level yet intriguing all the same;  assort of paradox.  While from one perspective a consumer may see it as an aberration from the norm, at the same time they will see it from another perspective of intrigue from this ambiguity.  It is this very paradox that could possibly make this product sell quite well.  Overall from concept, design, and quality combined, I find Kbeu Dad to be interesting enough to gain my approval and recommendation."

Associate Professor of Pediatrics, Ph.D., E.D.
Director of Developmental and Behavioral Pediatrics Studies

"Kbeu Dad was quite the item to bring to this behavioral study session with children ranging from 4.3 years to 7 years of age. 6 to 11 years. Kbeu Dad created a quite diverse range of responses from each child when the product was first introduced into the group of products in the study.  Within a period of 15 minutes every child had adjusted to the collection of products and the Kbeu Dad was one of the test samples which was shown more preference."

"By using the Kbeu Dad in our behavioral response study we established the following findings which were consistent with every one of the children participating in the study.  Each bullet is in hierarchy of most of order, first to last action. (Every child performed the same action.)

  • Tried multiple times to get the Kbeu Dad to stand on his legs until interest moved to another action with Kbeu Dad
  • Opened the back velcro flap and closed it repeatedly before looking inside of Kbeu Dad
  • Pulled Kbeu Dad's heart out and placed the shiny stones in his heart pocket
  • Tried to put their fingers in the mouth and 'rear' opening of Kbeu Dad, (general exploring curiosity reflex)
  • Pushed the shiny stones into Kbeu Dad's mouth yet lost interest to do anything else once the stones were into the conduit to an estimate of 1" - 2".  They just put more stones in his mouth."
In our teacher / child interaction segment, the teacher explained to the children how Kbeu Dad was just like themselves.  He has to eat and food is processed through his body, where in this case to be extricated out the opposite end of his body.  The teacher then placed a stone in the mouth of Kbeu Dad and demonstrated how by reaching their hand inside the back of Kbeu Dad, they could manipulate the stone or stones through the cloth conduit to be extricated by the children out his rear aperture attached to the cloth conduit."

"Once the teacher completed her illustration, she had one of the children go through the same actions as she helped the child through the activity.  Once this was completed, the rest of the children were eager to perform the same process.  This demonstrates that the Kbeu Dad seems to work best in a educational or parent / child application for fullest benefit to be gained from the use of it. 

"Kbeu Dad and the rest of the Silly Creatures provide a quite interesting as well as effective incentive for self-play.
Children are given an incentive to use their hands and minds to think and exercise their fine motor skills. This is an example of real old-school fundamental play / learning! This also contributes to further primary skill development. In completion of our study, we have established that Kbeu Dad is a applicable for hybrid use but is most applicable in a social interaction and joint Play environment."
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* PLEASE NOTE: At the request of our independent evaluators their names are not disclosed to protect their personal and professional privacy. Their labors are provided at no charge to assist us in providing a well-balanced and accurate product or service evaluation summary. All opinions and or statements from the independent evaluator(s) featured here do not represent the opinion of The Toy Man® Product Guide, any member, division of, or Epiphany Communications itself.

Consumer Hands-On Evaluation

Nothing is more powerful than hands-on experience by a consumer with a product when it is under evaluation. Based upon that fact we put a number of products we currently are slated to evaluate at the mercy of consumers in a hands-on evaluation where anything goes. The information to follow will explore the responses from the participants in our spontaneous hands-on consumer evaluation of the products available for their review.

Image of some of the Elf Magic products.
Kbeu Dad proved to be quite the attention getter in both states where we brought him for consumer hands-on feedback. The humorous as well as interesting part of the situation is that in every city in both states, the line "What is that?!" reverberated like an echo from the consumers. Not, "How cute", "Nice color", or "I like that.", no, the first comment heard over and over was "What is that?!" or some derivative of that question.

The beauty of the matter is that this demonstrates a uniqueness to Kbeu Dad. This clearly states that he Kbeu Dad was drawing a LOT of attention and consumers wanted to know more.  This demonstates very strong potential in marketability.

From the box Kbeu Dad comes in to Kbeu Dad himself, there were loads of questions coming at us like a full onslaught of an attack from an army! What proved especially interesting to us all was how some people expressed how they wish his legs were posable, where others were just the opposite.

There was however one consistent factor amongst all of the consumers. They no one could figure out why they liked him so much. As one gentleman at the airport in Denver, CO expressed, "Now that just doesn't make no sense, that thing's so ugly as sin yet I just got this thing that I gotta keep lookin at em'. It just don't make no sense." The woman next to the gent told him she was thinking essentially the same thing. This proves how the term "ugly" in actuality has a different meaning to people in some instances such as this. In fact, it can be seen as complimentary or a sign of approval such as in this example.

Watching kids feeding Kbeu Dad and pushing the stones through him and out the other end, seeing them playing with "his funny ears", and boys making fun of his "body that is shaped like a "semi-truck", was quite the experience. This made this series of consumer hands-on evaluation events much more enjoyable than most. No one was expecting Kbeu Dad, being so simple, to be one of the popular of the products we had available for evaluation.

In our going over all of the video tapes, feedback forms, and other content, we established that Kbeu Dad passed this segment of his evaluation and was moving on to the group of products that would be in this week's final stage of evaluation.
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A Sampling Of Our Evaluation Category Ratings

The rating of a product is useless if you do not fully understand and comprehend how the ratings is reached or what the value of the rating represents. This need for clarity encouraged us to have this section titled "A Sampling Of Our Evaluation Category Ratings". To assist you in gaining a greater understanding of the evaluation category ratings we use, a small sampling of the individual category titles & rating scores from the complete product review itself for this product or service are featured here.

The categories which have been selected to be featured in this evaluation report summary for public view, specify some of the primary points of how and why each specific rating score was reached.

The Featured Category Ratings Sampling For This Evaluation Summary Are Listed Below:

Cost Benefit: Rating Level - [5] an image of 5 gold  stars

The cost benefit associated with Kbeu Dad is easily determined and validated. Eco-friendly materials and design, combined with an excellent and fun learning medium serves as the right catalyst to draw sales quickly. earthFriendly™/Recycled / Recyclable materials represent greenProduct™. This in turn represent a company doing greenBusiness™. That equates to popularity and a more cost-effective investment for buyers that amskes them feel they are contributing to ecological protection.

There was no question in the final scoring in this evaluation category; Kbeu Dad closes the doors on the competition in this evaluation category with a perfect score of [5] Five Stars] in this category for Cost Benefit.

Durability: Rating Level - [5] an image of 5 gold  stars

Kbeu Dad once again was pulling ahead of the pack in relation to DURABILITY. Even one of our independent evaluators made note of the Kbeu Dad's level of durability..."The textile materials used in products such as this incontrovertibly declare their strong level of durability and overall value."

Kbeu Dad is a shoe-in for handling the abuse that children put toys through. (Even adult kids too!) The materials used were all of superior quality and Kbeu Dad was built to last. Throughout all phases of our durability testing, and all other facets of to determine the level of design quality, Kbeu Dad pulled through without a glitch. Kbeu Dad pulled a perfect score of [5] Stars] in this category for Durability.

Hybrid-Use™ : Rating Level - [3.5] an image of 5 gold  stars

When it comes to the scoring for Hybrid-Use, Kbeu Dad was above average. The product's greatest strength is in application for educational environment or social interaction Play.

Kbeu Dad made it through our evaluation in this evaluation category and emerged from the challenge with a score of [3.5] Stars for Hybrid-Use™.

Skill Improvement: Rating Level - [4.5] an image of 5 gold  stars

When it comes to the Skill Improvement, Kbeu Dad really tore up the road with so much potential just waiting to be tapped into. As pointed out by not just our in-house staff, but our independent evaluators. As one of the evaluators shared in his evaluation report,"Kbeu Dad and the rest of the Silly Creatures provide a quite interesting as well as effective incentive for self-play. This is an example of real old-school fundamental play / learning!"

Long before we had all this technology for education and Play we see today, what you learned, even in the experience of Play, was a vital thread of your entire life when you were a child, following you through adulthood. You had to put some effort into thinking and taking action on it. You had to exercise your creative imagination to create your make-believe battle as an Army commando, or a Princess in a palace.

With Kbeu Dad when you feed him, the stones just automatically process through him via electronics and gadgets to go WOW! over. Instead, a child or adult has to use their brains, their hands, their fingers and so on. You have to insert a stone and using your hand inside of Kbeu, you manipulate the stone(s) through his stomach and out his back side, simulating the body process of when we eat and what our bodies do for us. The end result is learning and fun combined with a major contribution to fine motor skills development as well as many other developmental contributions.

Kbeu Dad was highly favored and passed this segment of our evaluation with a high score of [4.5] Stars in the category of Individual Skill Improvement.

Marketability: Rating Level - [4] an image of 5 gold  stars

When it comes to Marketability, Kbeu Dad pulled his weight pretty well. Considering the functionality, level of contribution to skill development and education for a child cut a clear path that easy Marketability is is a strong characteristic of Kbeu Dad and measure and will assure a probable good ROI, just not quite assured.

In every location we took Kbeu Dad, he faired well, yet well is not perfect. Kbeu Dad did rise above the average though and drew plenty his share of high scores in the vast number of evaluation categories he was evaluated under. Kbeu Dad once again pulled in well with another high score of [4] Stars in this evaluation category for Marketability.

Overall Visual Appeal: Rating Level - [3.5] an image of 5 gold  stars

Overall Visual Appeal was a challenging evaluation category to tackle with Kbeu Dad. The focus with Kbeu Dad was not put into visual appeal but rather purpose and functionality. Where the challenge came into play was the following question. How do you analyze visual appeal with a product that to some was "ugly as sin" and to other it was just "different"?

After careful study of Kbeu Dad, the consumer hands-on feedback form, video tapes and all other pertaining data available, the governing factor that helped us was that everybody who look at Kbeu Dad whether seen as ugly, nice, neat, or whatever, the fact is that every last person spent some time looking at Kbeu Dad.

The only problem was that although the level attention was a bit above normal as far as interest goes, in our feedback from consumers, the consistent rating was a little above average. Remember, Visual Appeal isn't based upon popularity, it's based upon the sensation acquired from seeing something in your line of vision. The beauty or allure of an object, place, or person.

Kbeu Dad completed this evaluation category with a score which was above average. The scoring was based upon packaging and product itself. In scoring for Kbeu Dad and his "Silly Creature Food" alone, the score still remained the same. The final score in this category was [3.5] Stars for Overall Visual Appeal.

Twitter image to follow The Toy Man.

EVALUATION RESULTS - From evaluation for induction into "The Toy Man® News & Reviews"
    Overall Rating:   4
    Seal of Approval:  
    Recommends Award:  
    eco-Recognition™ Seal:  
    Award of Excellence:  
    eChoice™ Award:  
    S. T. E. M. Award:   
    Mom Approved Award:  
    Award of Recognition:™  


"The first and original Seal of Approval®...
designed for product recognition and validation."

Since 1971 The Toy Man® Seal of Approval has served as an emblem of professional recognition for a 
product or service having met the strict evaluation standards of The Toy Man® Product Guide. Since 1971, "The Toy Man® Seal of Approval" has served as an emblem and standard for professional recognition of a product or online service having met the globally recognized evaluation standards of The Toy Man® Product Guide.

This emblem was first established in 1971 by the International Parenting Institute™. It is modeled after the "Good Housekeeping Seal of Approval®", an emblem of recognition for products which meet the globally recognized high standards set forth by the Good Housekeeping Institute®.


"An emblem of the highest recognition...
for support of ecological concerns applied in full measure."

The Toy Man® eco-Recognition Seal™, by Rev. James
G.W. Fisher, (Chief editor and Product Evaluation Specialist of The Toy Man® Product Guide), and staff.  
These products have demonstrated that they possess the potential as well as high probability to be top sellers.
The Toy Man® eco-Recognition Seal™ embodies the highest recognition for products and services which provide a significant contribution to ecological concerns by one or more of the following;
- earthFriendly™ / Recycled / Recyclable materials are being used primarily or entirely in the manufacturing of the product.

- Product is or will soon be available exclusively or primarily online.


"These are globally recognized awards that are received by a limited few,
yet they provide the well earned recognition well beyond the average that is truly deserved!"

The Toy Man® eChoice™ Award, by Rev. James
G.W. Fisher, (Chief editor and Product Evaluation Specialist of The Toy Man® Product Guide), and staff.  
These products have demonstrated that they possess the potential as well as high probability to be top sellers.
The Toy Man ®An image of the editorsChoice logo Award serves as an emblem of recognition for products & online services that contribute substantially to positive skill growth and/or productivity.

This distinguished award is exclusive as well as unique, with the editor's signature which represents a product being selected as an An image of the editorsChoice logo
PLEASE NOTE: The eChoice™ Award images which were used from 1971-1984, 1984-2007 and 2007-April 2010 have been retrired. Although the versions of the eChoice™ Award have been retired, they still remain valid.

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