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The Toy Man® News & Views
Product Reviews / Evaluation Report Summaries (ERS)

Induction Certificate Number:   74020100308-396
Induction Date:   March 08, 2010
Certificate License Status:   Active
Product:   SepToys Seven-Sided Design Blocks
MSRP:   $29.99
Company URL:  http://www.septoys.com

SepToys Seven-Sided Design Blocks

by:  Rev. James G.W. Fisher - The Toy Man® Product Guide Product Evaluation Specialist
Evaluation Report Summary (ERS) Date:  03/08/2010

SepToys are revolutionary new design blocks that provide hours of fun and educational play. Their seven-sided design and vibrant colors encourage creativity by enabling the builder to produce an almost infinite number of satisfying configurations...and this is just the start!

[ Please refer to A-2-Z Company Index for contact information. ]

A sponsor of PROJECT: Education Outreach - Orlando!

Product Type Release Year Primary Usage Target Age / Max. Weight Target Gender
Educational Toys 2009 Consumer/Education 4 to Adult Female/Male

Evaluation Report Summary (ERS)
Category Rating Scores

Category rating scores are based on scale from 1 to 5. Rating score must be 3 or higher to pass in each evaluation category.

Cost Benefit Durability Hybrid-Use™ Marketability Skill Improvement Overall Visual Appeal
5 5 5 5 4 4

Final product / service rating is averaged from the sum total of ALL applicable evaluation category scores. Only scores of "3" or higher are published.

There are a total of 357 evaluation categories which are used in our evaluation process.
(NOTE: Not all categories are applicable to any one product or online service.)

Only 6 of the evaluation category rating scores for this New Inductee's evaluation are featured for public view.

image of factory with ecological leaves symbol. Trade Industry Sales Types
Industry Memberships

Wholesale Retail Reseller Online 



Safety Guidelines Symbol ImageSafety / Quality Classifications
CE MarkedUL ApprovedJPMA Certified
(Not Applicable)
ASTM Complianteco-Friendlyeco-Conscious
(Not Applicable)

Independent Lab Tested  Independent Lab Name 

LeadSafe™ - Surface Coatings/PaintLeadSafe™ - Content / SubstratesPhthalatesSafe
(Not Applicable)  
BPASafeSoluble Heavy MetalsMechanical/Physical
Flammability - Solids/TextilesLabeling of Hazardous Art MaterialsiWatchDog™ Approved
(Complies with ICCS™ Certification Standards)
(Not Applicable)

UPC Code / ISBN#Manufacturer SKUAge Grading
094922257277 Labeled/Appropriate

Manufactured InSafety Hazard/Warnings


SepToys Seven-Sided Design Blocks

* SUMMARY CODES: SN - Special Needs       ECD - Early Childhood Development

Just as stated in the introduction, SepToys are revolutionary new design blocks that provide hours of fun and educational play. Their seven-sided design and vibrant colors encourage creativity by enabling the builder to produce an almost infinite number of satisfying configurations...and this is just the start!

A perfect comparative analogy to describe the significance of SepToys is as follows. It is a commonly known fact that children in private schools generally are two to three grade levels higher in their learning and comprehension levels than students in a public school. The reasoning behind this is due to a far more advanced level of quality and structure in the curriculum and the materials used in its application.

With SepToys, Active Play becomes a part of perceptive learning.  More simply put, geometric shapes and fundamental colors stimulate essential developmental skills in not just children but adults as well.  In a quote from a SepToys staff member, "SepToys stimulate divergent thinking skills and invite open-ended solutions. By standing the blocks on different sides, the results are striking in their variation. Surface shapes such as trapezoids, triangles, and rectangles aid in the understanding of geometry and spatial relationships."

You might wonder how this possibly figures into the marketability and value of SepToys as well as their application in education.  To be perfectly honest, it is the unique and carefully designed shape structure and color of each piece which is a foundation of geometry.  Geometry itself is the mathematical study of shapes, figures, and positions in space. It is useful in many careers such as architecture and carpentry.  Taking that into consideration and reflecting upon the analogy referenced earlier, SepToys, in comparison to many of the educational toys used in schools and in homes today, holds a far greater value and productive result from their use in Active Play.

To take this one step further, SepToys are a perfect product for use with SN children in therapeutic treatment.  The various shapes stimulate a SN child's development of critical, motor, and multiple other skills sets.  They are a product which whether used in ECD, with SN children, or even upper level classes, SepToys can grow with a person as they develop a greater level of their skills.

SepToys Make Learning Fun!

Who says learning can't be fun? Well, I wouldn't say SepToys pull more than an average rating in the category of FunFactor™, yet they still do in fact take what may seem like a boring and redundant subject of study or general activity in learning and add a pinch of fun to the mix. The reasoning in this instance is quite simple. There are a virtually endless number of combinations of shapes which can be created with the SepToys for a child, (or so it would seem to them). This vast variety of combinations encourages repetitive play with the SepToys thus bringing fun and education together with a productive end.

While the familiarization with the colors and shapes of SepToys is a common detail with, SepToys bring an entirely new perspective to a child learning about shapes and mathematical probabilities which they very well may find are a part of their every day job later in life. A child learns about object association through matching the shape of each piece as well as matching the fundamental colors or developing an understanding of contrasting colors.

The plastic pieces of SepToys create a basic learning lesson. The color scheme of the pieces encompasses all of the primary colors which are recognized by children in the age group for which SepToys are designed. This stimulates visual skills and the feel/shape of each piece provides a stimulation for understanding of object and shape differentiation. This in turn merges into assembly and disassembly of shapes created with stimulation to perform the same task repeatedly, improving upon each time and building a greater level of self-esteem.

Upon completion of their Play period, a child can be encouraged to exercise their skills to identify each piece and place it back into the appropriate shaped space for which it is to be stored. This stimulates further development of cognitive skills once again with an end result of improved self-esteem to go with it from the completion of everything being put back in place before storage.

A final point to consider is the impact on creative thought for a child. With the variety of pieces which come with SepToys, there is a constant flow of opportunity to trigger creative thinking and on a repetitive basis. Whether in an educational, therapeutic, or home application, SepToys will never cease in serving as a perfect tool to develop creative thinking and analysis.

Independent Evaluator Reports

Obtaining An Independent Perspective...

In this section we will cover "SepToys" from the perspectives of "qualified individuals" in the specific field associated with the product being evaluated. To accomplish that task we have called upon the assistance of two top level industry professionals who know their stuff and have the "credentials" to prove it.

Our professional and independent evaluators have formed their own opinions from extensive analysis and produced detailed, in-depth product evaluation reports connected with their study and evaluation of SepToys. The information to follow is comprised of excerpts from those same reports which have been paraphrased in order to encapsulate the primary points being conveyed in each report. This approach provides completely independent perspectives in the evaluation of the SepToys.

PLEASE NOTE: The names of our independent evaluators are not disclosed to protect the privacy of these individuals upon their request. Their labors are provided at no charge to assist us in developing a well-balanced and qualified product evaluation summary. Their title is provided to clarify for our readers the specific type of specialist from which the information provided has been included in each product evaluation summary.

Image of the Sabu & Me Book. PRODUCT FEATURES:
  • Provides hours of fun and educational Play
  • Seven-sided design & vibrant colors encourage creativity
  • Stimulates skill development on a variety of levels
  • Encourages development of fine-motor skills
  • Easily carried and stored

Doctor of Behavioral and Educational Studies, PhD. , Ed.

"SepToys provided a superb medium to examine the value of the pieces in relationship with spatial skills and mathematical ability development with children even though the product was developed for a larger range of age levels. The objective in our limited case study was on what impression, if any, occurs with our test group children, more specifically, direct influence on their spatial skills and mathematical ability development.

"Two groups of children were used in the study, each group match identical in sex, age levels, and racial background.  One group was exposed to use of the SepToys as part of the curricula of play activities while the other was not.  A vital point to remember is that the age levels ranged from 2 years of age to 5 years of age.  This is important in part due to the transition children have from preference learning to aversive learning occurring generally between 3-7 years of age."

"In our study we made note of how this transition appeared to increase the aversive behavior level with spatial skills and mathematical ability development with the children using the SepToys."

"In our observation of the children there was no preference developed of one piece over another due to shape or color.  Each child maintained a very strong response level to the SepToys and their play activity in each session with it was well beyond the other product mediums which were also available for use."

"Upon completion of our study we established the following contributions for the children associated the SepToys;

  • Strong contribution to creative imagination
  • Encouragement of full immersion in their play with SepToys
  • Dramatic improvement in spatial skills
  • Dramatic improvement in level of attention to details and creative activity
  • An exceptional product to use in general education
  • Exceptional fit for application of use with SN children, especially autistic with aversion behavioral concerns
  • A product which will be worth its weight in gold in educational use associated with geometric shapes and mathematics

"Despite the limited case study development time, we have determined that the SepToys is well above the mark in accomplishing its intended purpose and could prove most useful in strong development of mathematical and logic development. The product has a diverse range of application in the educational realm."

Plastics Engineer

"SepToys is a well thought out design in plastics. The tooling for the molds was quite precise with no irregularities which might cause the various geometric shapes to be established. This is a very good example of an intense amount of hours of planning and design to realize a specific and functional goal which is more than just a toy, the pieces create a contribution to development and improvement. 

In some ways, the SepToys provides the challenge the Rubik's cube when it had its day of fame; a product which created an addiction to learning and improvement.  As I have stated about other products I have recommended in the past, if you look closely at each individual piece you will see precise design which even an architect can appreciate. "

"The plastic compounds used to create the SepToys provide a durable material which will endure excessive use by toddlers, yet still retain the visual appeal that will entice an adult to become creative with the product. This is a product I can highly recommend for use in the educational industry without hesitation and with assurance of no risk in my personal opinion."

Consumer Hands-On Evaluation

Nothing is more powerful than hands-on experience by a consumer with a product when it is being evaluated. Based upon that fact we put every single product we evaluate at the mercy of consumers in a hands-on evaluation where anything goes. Shall we see how "SepToys" was seen with consumers?

Image of the SepToys product and instructions/colorful illustrations.

SepToys was no run of the mill product in our spontaneous hands-on product evaluations. It was amazing to see how a product so simple could draw such an immense level of attention from so many people both young and more matured. It seemed as though it was like a puzzle just waiting for someone to come solve it yet it was not a puzzle.

At one of our evaluation locations we had a rather "interesting" occurrence. We had a professor of Mathematics sit down with SepToys and remained until it was time to go. The man was quite impressed as well as captivated by the SepToys and demonstrated that all too well the rest of the time he was there. Every time a mother, teacher, child or whoever sat down to fiddle with the SepToys, the gent was prompt to make suggestions or provide information about geometric shapes, their purpose and benefit, and of course application of SepToys with mathematics!

We were all amazed to see how no one had any issues with the professor providing his 2 cents to each person who played with the SepToys. One mother even made a compliment for our having such an intelligent and polite staff member. She was rather surprised when I shared with her that he wasn't on our staff or even one of our volunteers.

Despite the large number of products we had available for evaluation, SepToys still captured as generous share of our evaluation participants. In our actual live experience as well as reviewing our video tapes, it became quickly apparent that the SepToys was a hit.

Through the consumer hands-on evaluation we were able to obtain a much clearer understanding and judgment of where SepToys stood as we progressed through each page of categories for evaluation of the toy. This proved quite invaluable in all segments of our evaluation process.

After thorough study of our feedback forms, notes and the video tapes we found that the response level with the SepToys was well beyond favorable and pulled its weight quite well in comparison to the other products we had on display. SepToys passed this segment of our evaluation like it was its second nature.

A Sampling Of Category Ratings

A small sampling of the individual category titles & rating scores from the complete product review itself for this product are featured here. The categories which have been selected to be featured in this product evaluation summary for public view, specify some of the primary points of how and why that specific rating score was reached.

  • If a product is inducted, a product evaluation summary of the complete review is published for public view.
  • When a score has been assigned to a category rating, it has been through a thorough validation process to ensure accuracy and no inflection of bias.
  • If a product scores an overall category evaluation rating average of [2] Stars or lower from the complete review results, it fails the evaluation and is not inducted.
  • Information for products which do not pass our evaluation is confidential and is shared only with the company submitting the product.

The Featured Category Ratings for this Product Evaluation Summary are listed below.

COST BENEFIT: Rating Level - [5]

SepToys was no challenge to evaluate for the COST BENEFIT category. SepToys is a productive which unquestionably proved it has a solid return which is much higher than the cost in comparison.. In our evaluation we do not just make quick decisions. With SepToys we tried to look at it from as many perspectives as possible to fully qualify the rating assigned to the product in this category.

SepToys pulls a perfect balance of function vs cost. When you look at the quality, detail, potential skill development gained from repetitive use, and the MSRP, it screams so clearly that SepToys deserves a perfect score of [5] Five Stars in this evaluation category for COST BENEFIT.

DURABILITY: Rating Level - [5]

SepToys came through like a champ in the category for DURABILITY.  According to the plastics engineer who evaluated SepToys, you will have no worry about lack of durability from extended use even under worst of conditions.  The chemical compounds used to provide this level of durability are also non-toxic.  As always, we ran every piece of SepToys through every possible test we could devise to give it serious wear and tear yet it still remained within proper margins expected.

In the final analysis in our evaluation of SepToys in this category for durability, SepToys made it through like a champ without the slightest hint of potential failure. SepToys closes the book on this category of DURABILITY with a perfect score of [5] Five Stars.

HYBRID-USE: Rating Level - [5]

HYBRID-USE is one of the greatest features for SepToys.  Home School, casual home use, schools, and even SN use.  Not many products have that wide of a range for Hybrid-Use. Sep  Toys has such a vast variety of use that it brings the full definition of the term Hybrid-Use to full reality in application.  SepToys was evaluated under all of the environments referenced earlier and proved its worth 1,000 fold. SepToys pulled a perfect evaluation score of [5] Five Stars in the category for HYBRID-USE.

EASE OF USE: Rating Level - [5]

EASE OF USE?  What part of easy is not being shouted out and resounding down the halls of the toy industry? SepToys showed its stuff amongst all the other products inducted this week and it couldn't possibly be any simpler.  Each piece fits precisely flush and provides a perfect example of simplicity in use.  SepToys provides a very simple, easy to toy which enriches a child's play environment.  With such ease of use it is is in the position to easily receive a score which is nothing short of perfect in this category. SepToys pulls ahead from the rest of the pack.  SepToys pulled a perfect evaluation score of [5] Five Stars in the category for EASE OF USE.

MARKETABILITY: Rating Level - [5]

Marketing value is a tough one to call sometimes, but that is why we have the evaluation structure we do, to ensure personal opinion is as far out of the picture as possible. The facts speak for themselves. With SepToys, MARKETABILITY was a piece of cake to determine.

There are many possible perspectives from which to determine the marketability of SepToys in its evaluation process. The feedback form results demonstrated that SepToys was one of the most highly favored products we had on display for hands-on evaluation. SepToys was strutting in full shining glory in all phases of its evaluation,  dominant in demand cost effective pricing.  SepToys pulled a perfect evaluation score of [5] Five Stars in the category for MARKETABILITY.

VISUAL APPEAL: Rating Level - [4]

When it came to visual appeal, we tried to look at SepToys through the eyes of a child, a parent, a teacher, a corporate buyer, and a simple Mom and Pop's shop. With each profile, SepToys still scored well above average. For the final score in this category for visual appeal, SepToys pulled through just a single digit short of a perfect score in this category. SepToys is an outstanding product yet its strength is greater in other categories. SepToys was not created to be pretty or cute, it was designed to have significant visual appeal yet maintain focus upon functionality. SepToys pulls a score of [4] Stars, well above average in the category for VISUAL APPEAL.

EVALUATION RESULTS - From evaluation for induction into "The Toy Man® News & Reviews"
    Overall Rating:   5
    Seal of Approval:  
    Recommends Award:  
    eco-Recognition™ Seal:  
    Award of Excellence:  
    eChoice™ Award:  
    S. T. E. M. Award:   
    Mom Approved Award:  
    Award of Recognition:™  


"The first and original Seal of Approval®...
designed for product recognition and validation."

Since 1971 The Toy Man® Seal of Approval has served as an emblem of professional recognition for a 
product or service having met the strict evaluation standards of The Toy Man® Product Guide. Since 1971, "The Toy Man® Seal of Approval" has served as an emblem and standard for professional recognition of a product or online service having met the globally recognized evaluation standards of The Toy Man® Product Guide.

This emblem was first established in 1971 by the International Parenting Institute™. It is modeled after the "Good Housekeeping Seal of Approval®", an emblem of recognition for products which meet the globally recognized high standards set forth by the Good Housekeeping Institute®.


"These are globally recognized awards that are received by a limited few,
yet they provide the well earned recognition well beyond the average that is truly deserved!"

"The Toy Man® Award of Excellence" is awarded to inductees that have an overall Evaluation Category Rating Average, ECRA™, of [5] Stars. That is the highest level of rating available on a 1-5 scale evaluation model. The ECRA is based upon the overall average from all applicable evaluation categories"
PLEASE NOTE: There are a total of 357 evaluation categories with a minimum of 231 being applicable to any one product or online service in our evaluation process with 6 being featured in the Evaluation Report Summary, ERS.

The Toy Man® eChoice™ Award, by Rev. James
G.W. Fisher, (Chief editor and Product Evaluation Specialist of The Toy Man® Product Guide), and staff.  
These products have demonstrated that they possess the potential as well as high probability to be top sellers.
The Toy Man ®An image of the editorsChoice logo Award serves as an emblem of recognition for products & online services that contribute substantially to positive skill growth and/or productivity.

This distinguished award is exclusive as well as unique, with the editor's signature which represents a product being selected as an An image of the editorsChoice logo
PLEASE NOTE: The eChoice™ Award images which were used from 1971-1984, 1984-2007 and 2007-April 2010 have been retrired. Although the versions of the eChoice™ Award have been retired, they still remain valid.

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