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The Toy Man® News & Views
Product Reviews / Evaluation Report Summaries (ERS)

Induction Certificate Number:   74020140913-655
Induction Date:   September 13, 2014
Certificate License Status:   Active
Product:   Puckababy Gogo Wrap - Newborn
MSRP:   €59.95
Company URL:  http://www.puckababy.com/en/11-the-gogo-newborn.html

Puckababy Gogo Wrap - Newborn

by:  Rev. James G.W. Fisher - Editor / Branding Recognition Expert
Evaluation Report Summary (ERS) Date:  09/13/2014

The perfect snuggly wrapping blanket which embraces your baby from top to toe! This beautiful and luxurious blanket protects your child from the cold and external stimuli, both in and out of bed. Puckababy symbolises rest and a sense of security. That is the reason for the Gogo: so that also outside the cot the baby remains protected against cold and too many impulses.

[ Please refer to A-2-Z Company Index for contact information.]

Product Type Release Year Primary Usage Target Age / Max. Weight Target Gender
Infant Apparel 2013 Consumer Newborn -7 months Female/Male

Evaluation Report Summary (ERS) - Index

Evaluation Report Summary (ERS)
Category Rating Scores

Category rating scores are based on scale from 1 to 5. Rating score must be 3 or higher to pass in each evaluation category.

Cost Benefit Durability Ease Of Use Functionality Innovation Visual Appeal
5 5 5 4.5 5 4.5

Final product / service rating is averaged from the sum total of ALL applicable evaluation category scores. Only scores of "3" or higher are published.

There are a total of 357 evaluation categories which are used in our evaluation process.
(NOTE: Not all categories are applicable to any one product or online service.)

Only 6 of the evaluation category rating scores for this New Inductee's evaluation are featured for public view.

Critical Evaluation Information

These icons represent important attributes with which this product / service is associated, contributes to, or encourages development of. Select any of the unique icons below to learn more about the specific attribute it represents.

image of factory with ecological leaves symbol. Trade Industry Sales Types

Wholesale Retail Reseller Online 


Safety Guidelines Symbol ImageSafety / Quality Classifications
CE MarkedUL ApprovedJPMA Certified
(Not Applicable)(Not Applicable)
ASTM Complianteco-Friendlyeco-Conscious

Independent Lab Tested  Independent Lab Name 

  Laboratoire Pourquery
LeadSafe™ - Surface Coatings/PaintLeadSafe™ - Content / SubstratesPhthalatesSafe
(Not Applicable)(Not Applicable)  (Not Applicable)
BPASafeSoluble Heavy MetalsMechanical/Physical
(Not Applicable)(Not Applicable)
Flammability - Solids/TextilesLabeling of Hazardous Art MaterialsiWatchDog™ Approved
(Complies with ICCS™ Certification Standards)

UPC Code / ISBN#Manufacturer SKUAge Grading
GN6209200090 Labeled

Manufactured InSafety Hazard/Warnings


About Our New Inductee
A quick yet informative glance at what this New Inductee is all about.

Whether newborn or infant, every mom across the globe carries the same inherent desire for their child to be in apparel that is not only visually appealing, but has much more to offer. This is where the "Puckababy Gogo Wrap", (along with other Puckababy products), sets itself apart from all others. The Puckababy Gogo Wrap is the perfect snuggly wrapping blanket, or "swaddle cloth", which embraces your baby from top to toe!

"This beautiful and luxurious blanket protects your child from the cold and external concerns, both in and out of bed. With the Puckababy Gogo Wrap, outside the bed, the baby remains protected against cold and too many impulsive actions so common with a baby. It's an innovative transformation of the traditional swaddling cloth, merged with a beautiful look, and provides practicality because it keeps an infant's feet fully enclosed."
The Puckababy Gogo - Newborn
"Oh my gosh...The gogo wrap kept my son so comfortable and looking so cute! He was sleeping so much better and when awake he was less cranky and so difficult to handle."

* A quote from a mom during one of our extended evaluation studies.

According to Sandra Bottram-de Louwere, the founder and creator of the Puckababy Gogo Wrap - Newborn/Kidz, "It seems like handling an infant or toddler and the daily task list is literally next to impossible. A pleasant reassurance for a mother and child in this challenge is always welcome. The Gogo Wrap brings that pleasant assurance that so well needed. It unquestionably helps to lessen those daily challenges, making life a little easier and safer."

This section has provided you with a simple and brief introduction to the Puckababy Gogo Wrap - Newborn, to help familiarize you with what it is and give you a peak at how it can be so invaluable to you personally or your customers. I invite you to continue on to the following section to learn details that are sure to delight you.
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Additional Details and Perspectives
More than just a cursory glance with aspects of relative importance.

Despite my having over 30+ years in this industry reviewing products, including many infant related products and accessories, the Puckababy Gogo Wrap - Infant really caught me by surprise. What most men are not familiar with for obvious reasons, a baby "swaddle cloth", (also referred to as an infant wrap") is far more than just a piece of fabric which you wrap around an infant to keep him/her warm.

Puckababy Gogo Wrap Goes Beyond The Classic Trend

It is the classic trend of mothers to use a use a "swaddle cloth" to not only make her baby feel safe and secure, but for her own personal sense of security. This is not even considering the fact that of how an infants hands and limbs are immobilized to help keep and infant from injury from involuntary impulsive actions.

Puckababy Gogo Wrap goes beyond the classic trend of "swaddle cloths" that are so common today. Whether wrapped securely while mom is holding her baby or resting comfortably in a rocker or stroller, the Puckababy Gogo Wrap so gently encompasses the body of an infant, providing a sense of comfort and security, as a perfect mimic of the experience with mom. As a mom is engaged in various tasks, she can rest assured that her baby is securely wrapped, warm, and free from risk.

Simplicity Of Use: Easy as 1-2-3

Simplicity of uses is synonymous with being easy as 1-2-3. I'm sure most every mom dreads the idea of having to learn something new with the latest product they have purchased for their infant's care. The diagram below illustrates the genius and simplicity in the design of the Puckababy Gogo Wrap.

Click on the image to see the full size version of the How to Use diagram. (This image provided by Puckababy for illustration in this review.

Click on the image to see the full size version of actual product with How-To instructions.

Realistically, you can't get much more simple, while you also have a comforting material that sooths your infant, keeping the child secure, free from harm and in the greatest level of comfort.

Even MORE Details and Perspectives

Let's start with the basics. You have a fabulous product that provides far more functionality than the standard "swaddle cloth"; so comforting to your baby while so simple to use.

One of the key points to consider with the Puckabay vs a "swaddle cloth" is that your baby "...remains more securely wrapped, remain warm, yet not sweaty. The material allows a venting process of air around the infant."

The Puckababy Gogo - Newborn has been independent lab tested well beyond what is expected for U.S. Standards. As with all Puckababy products, it has been tested according to the highest safety standards i Europe and the U.S. alike, for baby sleeping textiles – XPG 30-106 & EN 71-3 and is Öko-Tex 100 approved by Centexbel nr 1302005; tested for harmful substances, Product Class I – for babies < 3 years old.

Durability That Counts

Durability is where Puckababy Gogo Wrap wrote new rules! You get what you pay for without a doubt. We put the Puckababy Gogo Wrap through 50 washings with sandstones in the commercial washer each time to simulate wear and tear. Amazingly enough, the Puckababy Gogo Wrap showed no signs of wear and tear of any kind.

Another key point we noted was there was no discoloration! In placing the washed Puckababy Gogo Wrap next to a new one still on the hanger, there essentially appeared to be any deviation of color, any loose threads, tears, or any real sign of aberations. This is the kind of quality you are looking for that not only provides security and function, but durability as well.
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Independent Evaluator Reports Icon Independent Evaluator Reports
Extensive independent study and analysis by credentialed scholars.
The information to follow is comprised of excerpts from inclusive detailed Evaluator Reports pertaining to this New Inductee. These reports have been prepared by credentialed scholars from their own extensive independent study and analysis.
* These excerpts have been posted verbatim, paraphrased, or a combination of both, in order to encapsulate the primary details conveyed in each of the evaluation reports in a brief summary form.

Doctor of Pediatric Behavioral Studies, PhD, MD, MPH
Director of Clinical Pediatric and Special Needs Studies

"In order to fully understand and appreciate the full value of the Puckababy Gogo, you first need to realize the importance of swaddling. For some mothers, swaddling is an option while for others it is a requirement. The fact is that swaddling has a strong influence in an infant's critical skill development."

"An infant has an incessant flow of impulsive activity whether consciously or sub-consciously. The Puckababy Gogo allows a mom to have greater control of this impulsive activity, reducing the level of risk of injury from the activity or external stimuli."

"Unlike the average swaddling tools, or what I prefer to refer to as 'band-aid' accessories, the Puckababy Gogo is more of a complete option for swaddling. The infant is more effectively wrapped with no risk of any part of the infant becoming uncovered with time as a mom moves repetitively to complete her various tasks at hand."

"The Puckababy Gogo is a literal Godsend in my own personal analysis. In my structured analysis of the product, the air permeability characteristics of the textile fabric proved to be far superior to all others I have seen to date for swaddling cloths. The fabric reduces the risk of excessive sweating for an infant.

The reduction of sweating for the infant not only provides a safer level of use, it also encourages a longer period of sleep each time with an infant. This contributes to a greater level of development on multiple levels. It also allows a mom more time to attend to needed tasks or have a moment to rest without worry."

"Most important of all, the Puckababy Gogo brings together a well balanced combination of essential elements. These elements are required to carry strong influence in an infant developing good behavioral traits. Good swaddling can have influence that creates a legacy which follows the child all the way to adulthood. This was found to be especially true with the special needs children participating in my evaluation study.

"From the results in my studies with the mothers and their infants with the Puckababy Gogo, I have no hesitation in giving this product my full approval. I highly recommend it as one of the very best products to make use of for swaddling.

Textile Engineer (PhD) - Product Development
Director of Textile Engineering and Product Development

"The Puckababy Gogo Wrap was nothing short of remarkable in every way in my evaluation. The product creates a sense of refinement in quality and value at first glance."

I was quite engaged in my initial analysis on both the visual and mental platforms in my experience with the Puckababy Gogo Wrap. In reviewing the results from the durability tests by The Toy Man News & Reviews staff, the results just compounded the already favorable impression of the Puckababy Gogo Wrap."

"The more neutral color scheme of the product worked well overall to draw my eyes directly to the Puckababy branding label. So well designed with the highest quality of materials and workmanship; the Puckababy Gogo Wrap clearly speaks quality and sound investment for a consumer."

"In my group analysis it was quite evident that the textile material/fabric used to create the Puckababy Gogo Wrap seemed to have a soothing effect on the infants when they were wrapped in it. I found it especially interesting when many of the moms were just sitting in their seats, running their fingers across the surface of the fabric of the wrap, seemingly mesmerized by the feel of the material.

"The design structure of the Puckababy Gogo Wrap is flawless in its simplicity. It has a natural flow that draws the eyes to each area of the wrap in an effective manner that makes use of it more appealing while still retaining a superiority over similar other wraps."

* PLEASE NOTE: At the request of our independent evaluators their names are not disclosed to protect their personal and professional privacy. Their labors are provided at no charge to assist us in providing a well-balanced and accurate evaluation report summary, (ERS). All opinions and or statements from the independent evaluator(s) featured here do not represent the opinion of The Toy Man® Product Guide, any member or division of Epiphany Communications and the International Parenting Institute.

Consumer Hands-on Evaluation
Details about the experience at our consumer hands-on evaluation event.

One thing I will NEVER again even think of questioning...Women know and understand the care of an infant far beyond what any male ever will. At least that's what it seems like from my lastest consumer hands-on evalaution event.

There were so many people and so many products, with everyone on my staff scurrying full speed to attend to everyone's needs be it answering a question or shoiwng them certain details about a product.

Despite the busy floor, thePuckababy Gogo Wrap - Infant managed to pull plenty its share of attention. Thank God for having more than one sample of the product or we would have been in a serious mess. So many moms were waiting for their turn to check out the Puckababy Gogo Wrap - Infant with their own infant.
Image of a little infant wrapped up in the Puckababy Gogo Wrap - Infant.

"My daughter has been so fussy since she was born a few weeks ago. Now she suddenly is sleeping sound without a fuss! Is this product available for purchase?"

* A quote from a mother participating none of The Toy Man® News & Reviews consumer hands-on evaluations.
It is so amazing to me, trying to understand how a simple piece of fabric that has been sewn to create a different design for an infant wrap / swaddling cloth, could possibly make such a difference from the others we had available.

Realistically, it's not all that hard to understand. Have a product that creates a greater level of comfort and security for a baby and they are sure to snuggle in and sleep more comfortably. That results in a longer period of sleep. Well thePuckababy Gogo Wrap - Infant was the hot topic with all of the moms and even a few dads.

The bottom line is plain to see. Take a quality product like the Puckababy Gogo Wrap - Infant, that gives infants a more comfy experience like when they were in the womb. Combine that with a mom who has a to-do list longer than you can imagine, and the end result is a very happy baby and mom.

Taking all of the feedback from consumers into consideration about thePuckababy Gogo Wrap - Infant, there was no question that the Puckababy Gogo Wrap - Infant passed this segment of our evaluation process without a doubt.
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EVALUATION RESULTS - From evaluation for induction into "The Toy Man® News & Reviews"
    Overall Rating:   5
    Seal of Approval:  
    Recommends Award:  
    eco-Recognition™ Seal:  
    Award of Excellence:  
    eChoice™ Award:  
    S. T. E. M. Award:   
    Mom Approved Award:  
    Award of Recognition:™  


"The first and original Seal of Approval®...
designed for product recognition and validation."

Since 1971 The Toy Man® Seal of Approval has served as an emblem of professional recognition for a 
product or service having met the strict evaluation standards of The Toy Man® Product Guide. Since 1971, "The Toy Man® Seal of Approval" has served as an emblem and standard for professional recognition of a product or online service having met the globally recognized evaluation standards of The Toy Man® Product Guide.

This emblem was first established in 1971 by the International Parenting Institute™. It is modeled after the "Good Housekeeping Seal of Approval®", an emblem of recognition for products which meet the globally recognized high standards set forth by the Good Housekeeping Institute®.


"These are globally recognized awards that are received by a limited few,
yet they provide the well earned recognition well beyond the average that is truly deserved!"

"The Toy Man® Award of Excellence" is awarded to inductees that have an overall Evaluation Category Rating Average, ECRA™, of [5] Stars. That is the highest level of rating available on a 1-5 scale evaluation model. The ECRA is based upon the overall average from all applicable evaluation categories"
PLEASE NOTE: There are a total of 357 evaluation categories with a minimum of 231 being applicable to any one product or online service in our evaluation process with 6 being featured in the Evaluation Report Summary, ERS.

The Toy Man® eChoice™ Award, by Rev. James
G.W. Fisher, (Chief editor and Product Evaluation Specialist of The Toy Man® Product Guide), and staff.  
These products have demonstrated that they possess the potential as well as high probability to be top sellers.
The Toy Man ®An image of the editorsChoice logo Award serves as an emblem of recognition for products & online services that contribute substantially to positive skill growth and/or productivity.

This distinguished award is exclusive as well as unique, with the editor's signature which represents a product being selected as an An image of the editorsChoice logo
PLEASE NOTE: The eChoice™ Award images which were used from 1971-1984, 1984-2007 and 2007-April 2010 have been retrired. Although the versions of the eChoice™ Award have been retired, they still remain valid.

Since 1971 The Toy Man® Seal of Approval has served as an emblem of professional recognition for a 
product or service having met the strict evaluation standards of The Toy Man® Product Guide.
The Toy Man® S.T.E.M. Award - Science, Technology, Engineering, and Math (S.T.E.M.), play a vital role with innovative new ideas being transformed into a reality.  The Toy Man® S.T.E.M. Award has been created to give recognition to those that have held their course in completion of graduate studies with an end result of a valuable contribution to society and/or industry needs.

Since 1971 The Toy Man® Seal of Approval has served as an emblem of professional recognition for a 
product or service having met the strict evaluation standards of The Toy Man® Product Guide.
"The Toy Man® Mom Approved Award, Comme il Faut is unquestionably one of the most unique awards of all we have to strive for.

Products that receive this award are in a class all their own.  With this award, there are no pre-requisites outside of being selected by Mom’s/Mum's in consumer hands-on evaluation to be 100% Mom Approved.   The product must be “Comme il Faut", truly being exactly as what is expected, as it should be, correctly defined as the best.

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