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The Toy Man® News & Views
Product Reviews / Evaluation Report Summaries (ERS)

Induction Certificate Number:   74020090928-366
Induction Date:   September 28, 2009
Product:   Picture Keeper 8GB Thumb Drive
MSRP:   59.99 USD
Company URL:  http://www.picturekeeper.com

Picture Keeper 8GB Thumb Drive

by:  Rev. James G.W. Fisher | The Toy Man® - Product Evaluation Specialist
Evaluation Report Summary (ERS) Date:  09/28/2009

Anyone with a computer and digital camera today is all too familiar with the joy of "trying" to keep digital images in sort of order and classification, yet more often than not, their efforts prove futile. Picture Keeper solves that problem and best of all, it is easy to use, affordable, and convenient.

Product Type Release Year Primary Usage Target Age / Max. Weight Target Gender
Computer - Electronic Accessories 2009 Consumer/Education 18+ Female/Male

Evaluation Report Summary (ERS)
Category Rating Scores

Category rating scores are based on scale from 1 to 5. Rating score must be 3 or higher to pass in each evaluation category.

Cost Benefit Ease of Use Functionality Hybrid-Use™ Marketability Unique Value
5 5 5 5 4 5

Final product / service rating is averaged from the sum total of ALL applicable evaluation category scores. Only scores of "3" or higher are published.

There are a total of 357 evaluation categories which are used in our evaluation process.
(NOTE: Not all categories are applicable to any one product or online service.)

Only 6 of the evaluation category rating scores for this New Inductee's evaluation are featured for public view.

image of factory with ecological leaves symbol. Trade Industry Sales Types

Wholesale Retail Reseller Online 


Safety Guidelines Symbol ImageSafety / Quality Classifications
CE MarkedUL ApprovedJPMA Certified
(Not Applicable)(Not Applicable)
ASTM Complianteco-Friendlyeco-Conscious

Independent Lab Tested  Independent Lab Name 
LeadSafe™ - Surface Coatings/PaintLeadSafe™ - Content / SubstratesPhthalatesSafe
(Not Applicable)  
BPASafeSoluble Heavy MetalsMechanical/Physical
Flammability - Solids/TextilesLabeling of Hazardous Art MaterialsiWatchDog™ Approved
(Complies with ICCS™ Certification Standards)

UPC Code / ISBN#Manufacturer SKUAge Grading
86060800013 8GBPKNot Applicable

Manufactured InSafety Hazard/Warnings


Introducing Picture Keeper

Picture Keeper is the answer that so many people are looking for...a real problem solver. How is this so? well, let's start with the fact that anyone with a computer and digital camera today are all too familiar with the joy of "trying" to keep digital images in sort of order and classification, yet more often than not, their efforts prove futile. Picture Keeper solves that problem and best of all, it is easy to use, affordable, and convenient.

I am sure that some Wizkid on the block as he or she reads this is thinking to themselves, "What's he talking about? A person can use **** software or just store it on a thumb drive." My response to that is that first of all, for the software solution, you generally have to go to a store to go buy the software. Then you have the learning curve with the software, not even counting the time and money invested to accomplish all that.

Next we have the USB thumb drive idea. While it may serve as an excellent and portable storage device, the issue with the organization of the content still exists and takes time that must be invested, many times for hours on end.

Let's face the real facts here...Digital cameras are a wonderful piece of equipment to own. They can make it so easy to capture individual special moments, or even those once in a lifetime experiences of a wedding or a child being born. Those are the times when what seems like a countless number of images are captured. While it is so great to have these all of these unique images captured, a legacy of moments from your life, the fun part is trying to remember where they are or how to organize them later. This where the Picture Keeper becomes the ultimate solution!

Simplicity and the OopsFactor™!

It seems today that simplicity is in the highest level of demand ever. People are so busy going about meeting their busy schedules they never seems to have time to get everything completed. We could never in a lifetime even begin to imagine how many times we had something scheduled and missed the opportunity. One of the best ways that Picture Keeper can prove its full worth is helping you create new pockets of free time to help you get an edge on those missed appointments, tasks to be completed, or lost moments of past.

Picture Keeper 8GB Thumb Drive

It's as easy as 1-2-3. Just pull off the protection cap and plug it in!
  • Hybrid-Use™ - (PC or Mac)
  • One year warranty
  • 30 day US based tech support
  • Reminder service
  • Auto backup of all images on your hard drive

Just insert the Picture Keeper drive into any USB port on your PC, click "Start Backup" and Picture Keeper automatically finds and saves all your pictures. What adds even greater value to the Picture Keeper, subsequent backups are fast because it will only copy the newest images when you use it again to save your recently added or changed pictures.
Example of the Amazing Baby Pop-Up Activity Ball.

The OopsFactor™

We can contemplate over those missed appointments, tasks never completed, or lost moments of past, yet those regrets are far outweighed by the loss of images which were special and can never be retrieved again.or a thousand pictures during a vacation, but it's easy to forget about backing up digital images until it's too late. Sudden events like a computer crash, fire or theft can't be predicted, but you can prevent against total loss by backing up digital images often and keeping them in a safe place (separate from where your computer is.)

You will unquestionably agree with my prior statements yet there is the problem with human nature...we tend to forget to attend to tasks such as this. We keep pushing the task off to later, assuming nothing will happen to our images then the OopsFactor™ comes upon us. Just like Murphy's Law, if it can happen it will. With the OopsFactor™, if you assume nothing could ever happen to your digital images, you can rest assured IT WILL!

Picture Keeper saves the day for you by stopping the OopsFactor™ but it doesn't quit there. With Picture Keeper, users plug the USB drive into a computer and click the "Start Backup" button. The device automatically finds and copies all images with jpeg/jpg extensions on the computer. Folders and sub folders are also copied just as they are on your computer, making it easy to find files once they've been copied onto the Picture Keeper.

It is important to note that Picture Keeper backs up images with .jeg/.jpg extensions as a default setting. You can add virtually any other file extension on your computer by going into OPTIONS and select ADVANCED option to designate additional folders to scan for images as well image extensions other than the default extensions.

Independent Evaluator Reports

Obtaining An Independent Perspective...

In this section we will cover "Picture Keeper 8GB" thumb drive from the perspectives of qualified individuals" in the specific field associated with the product being evaluated. To accomplish that task we have called upon the assistance of two top level industry professionals who know their stuff and have the credentials" to prove it.

Our professional and independent evaluators have formed their own opinions from extensive analysis and produced detailed, in-depth product evaluation reports connected with their study and evaluation of the Picture Keeper 8GB thumb drive. The information to follow is comprised of excerpts from those same reports which have been paraphrased in order to encapsulate the primary points being conveyed in each report. This approach provides completely independent perspectives in the evaluation of Picture Keeper.

PLEASE NOTE: The names of our independent evaluators are not disclosed to protect the privacy of these individuals upon their request. Their labors are provided at no charge to assist us in developing a well-balanced and qualified product evaluation summary. Their title is provided to clarify for our readers the specific type of specialist from which the information provided has been included in each product evaluation summary.

Example of Picture Keeper in live action. PRODUCT: Picture Keeper 8GB Thumb Drive
  • Runs from the device and not the host computer
  • Provides ability to transfer images from multiple computers, (MAC/PC)
  • Options available to specify alternate file types and search in additional locations on the computer
  • User-friendly functionality and no learning curve
  • Plug-n-Play function - Just plug it in and go!

MSRP: $59.99 USD

APPLICABLE USE: Hybrid-Use™ for automatic backup of image and multiple other file formats

USB Design Engineer

"USB product design is has expanded into wide variety of product design developments ranging from embedded USB devices to simple consumer portable USB devices such as Picture Keeper. For a consumer this is a very simple, plug and play accessory for backing up image files but the actual design of the product is far from simple. A portable USB product design requires a solid understanding of driver development, and processors just to start. The designers of Picture Keeper are well versed in their field in USB development and design from my own perspective."

"Picture Keeper is what I consider an intellectual infant still evolving to greater heights while showing well above average qualities easily recognized to set itself apart from the rest, right from the start. A visually appealing size and shape cover the consumer side of the coin while the programming structure of the software which defines the product's level of functionality sends a clear message of 'Look out, I'm Coming through!'."

"This is a product that I am assuming in its development was designed with forward thinking in mind. Many companies just produce a basic USB storage device, some with a few extra bells and whistles, but with no further evolution intended. This is not the case with Picture Keeper. I could write pages and pages of details in regard to where this product could be going but the focus here is on if it meets the strict standards to pass your pub's evaluation."

"The summary of my message of my evaluation is that this is a well designed USB storage device/accessory that tested well above expectations on a varied number of PC's and MAC computers, both laptop and desktop as well as corporate network stations. It performed flawlessly with every machine I installed it on to perform my evaluation. The driver installation on all testing machines was like a snap of the fingers in time to complete in comparison to many other USB devices I have evaluated in the past and failed them. All I can say is SNAP!!! This product is a perfect example of USB development engineering I like to see."

Digital Storage Specialist

"Picture Keeper is unique in that it is geared to fulfill the general needs of consumers for storing their digital data in a simple and effective manner with an interface for prompt and easy retrieval. At the same time, and what appears to be unintended, Picture Keeper is indirectly geared towards the needs of imaging specialists in the computer world. These are the specialists who are always seeking a faster and more efficient solution to storing and moving digital data."

"In my evaluation tests, I ran Picture Keeper through the basic run as a general consumer would experience, then progressed into more detailed tasking, filling the storage device to maxi um capacity and deleting files repeatedly on multiple systems with different operating platforms, including a BETA copy of Windows 7. Despite the extensive number of repetitions of adding and deleting files, there were no occurrences of failure or delays."

"As a final test of the product, I cancelled the backups at various periods of time, deleting some or all of the files backed up repeatedly. I even did several warm boots of one of the test PC's while a backup was occurring with Picture Keeper yet there still were no delays, errors, or failures occurring. The level of dependability is great and I can recommend use of this storage device to other professionals in digital imaging even though this model is only 8GB is size."

"For those who are not well versed in digital imaging for professionals, some images can be more than the size of the Picture Keeper in GB. For consumers, this is a perfect and well designed match with a fair price point. Irrespective of the level of your computer skills, the Picture Keeper is so easy you just plug it and walk away as it does the job."

Consumer Hands-On Evaluation

A True Hybrid-Use™ Thumb Drive

The term Hybrid-Use™ designates that a product is applicable for use on/in more than one application or environment of use. The Picture Keeper we used for our evaluation became an International favorite of many over the past few weeks. US, Israel, UK, and Mexico were the places this Picture Keeper got to visit. Mac's, PC's, desktop, laptop, even PDA's! This guy really got around in his sight seeing.

As most of our readers already know, we take our evaluation of a product quite serious and take it to the extreme quite often. One of our staff members queried the rest of us if it would be too preposterous of an idea if we were to put Picture Keeper through the ropes. To be more specific, test it on not just multiple computers of every shape and color, but in multiple countries as well. The reasoning behind was a logical one. How would the product do if put into cultures where US English may not even be spoken? This would be the ultimate test to validate how simple it truly is.

With the assistance of volunteers in the countries listed above, we actually managed to realize the sucess of our efforts. It was the ultimate in consumer hands-on product evaluation. No matter what the country, language spoken, or level of consecutive usage, Picture Keeper received nothing but praise with the consumers. On the feedback forms in Spanish, the consumers were absolutely astounded at the breakneck speed of backing up all of the image files they had on their computers. What was even more important was how although many of the participants didn't even speak or read US English, they still had no challenges to face with using Picture Keeper.

In reviewing the videotapes from all of the countries, translated feedback forms, and general notes from our volunteers, Picture Keeper screamed through to the finish line with unanimous approval to complete this segment of our product evaluation.

A Sampling Of Category Ratings

A small sampling of the individual category titles & rating scores from the complete product review itself for this product are featured here. The categories which have been selected to be featured in this product evaluation summary for public view, specify some of the primary points of how and why that specific rating score was reached.

  • If a product is inducted, a product evaluation summary of the complete review is published for public view.
  • When a score has been assigned to a category rating, it has been through a thorough validation process to ensure accuracy and no inflection of bias.
  • If a product scores an overall category evaluation rating average of [2] Stars or lower from the complete review results, it fails the evaluation and is not inducted.
  • Information for products which do not pass our evaluation is confidential and is shared only with the company submitting the product.

The Featured Category Ratings for this Product Evaluation Summary are listed below.

COST BENEFIT: Rating Level - [5]

Picture Keeper was a shoe-in for the rating in this category. Picture Keeper is a USB Storage device is so easy to use, just plug it in to your computer and watch what incredible speed it has on backing up your digital images. The features listed below spell it out why Picture Keeper scores so high in this category.

  • Runs from the device and not the host computer
  • Provides ability to transfer images from multiple computers, (MAC/PC)
  • Options available to specify alternate file types and search in additional locations on the computer
  • User-friendly functionality and no learning curve
  • Plug-n-Play function - Just plug it in and go!

When you combine features + price point + results, a buyer is literally guaranteed a serious ROI. Picture Keeper pulls a perfect score of [5] Five Stars in this evaluation category for Cost Benefit.

EASE OF USE: Rating Level - [5]
For testing as for ease of use, we really pulled the stops out! The Picture Keeper we used for our evaluation became an International favorite of many over the past few weeks. US, Israel, UK, and Mexico were the places this Picture Keeper got to visit. Mac's, PC's, desktop, laptop, even PDA's were the testing mediums to see what Picture Keeper was made of. Never did we imagine that in every single country, the evaluators were bubbly about the simplicity and ease of use of Picture Keeper.

In the final analysis in our evaluation of Picture Keeper in this category for Ease of Use, Picture Keeper screamed through like banshee in this evaluation category with the greatest of success. Picture Keeper closes the book on this category with a perfect score of [5] Five Stars.

FUNCTIONALITY: Rating Level - [5]

In my personal opinion, Picture Keeper practically had a neon sign on which made it so clear how the functionality of it was so perfect. Reliable, durable, and fast, Picture Keeper created a serious level of interest from everyone who had an opportunity to use it. Picture Keeper received a perfect score of [5] Five Stars in this category for Functionality.

HYBRID-USE™: Rating Level - [5]

Hybrid-Use™ is a term created and used by our publication to identify if a product is applicable for use in more than one environment. Picture Keeper proved its rating in this category was well deserved. In every city and country it was sent to be tested, it worked quite effectively. Looking at it from another angle is its application for use in not just the home, but business, school, virtually anywhere! Picture Keeper pulls a perfect score of [5] Stars in the category for Hybrid-Use™.

MARKETABILITY: Rating Level - [4]

The marketability of a product is a very strong factor in its potential success. Picture Keeper pulled its weight well in this category. When you consider the versatility, durability, Hybrid-Use™, functionality alone, you can see this is without question, a rocket on a launch pad, just waiting to ignite its booster rockets for take-off.

While there are so many positive factors to be considered which are a common factor with Picture Keeper, the branding is strong enough yet to pull it up to a perfect score in this category. It is well above average in scoring yet just hasn't had its feet long enough to obtain that final point in this category. Picture Keeper received a well above average score of [4] Four Stars in this category for Marketability.

UNIQUE VALUE: Rating Level - [5]

Unique Value is where Picture Keeper really soared. There are so many USB storage products we have evaluated over the years but Picture Keeper was the first one to pass our evaluation and also be the first inductee in our new "Consumer Electronics and Accessories" section. The structure, shape, design, and the fact of it running from the device and not the host computer, makes Picture Keeper a perfect fit for a perfect score in this category.

Leaving a unique virtual footprint within the minds of others is a tough call to pull off, yet Picture Keeper faced the challenge and overcame it. After carefully reviewing the video tapes and going over all reports and pertinent evaluation data, we awarded Picture Keeper a perfect score of [5] Stars in this category for Unique Value.

EVALUATION RESULTS - From evaluation for induction into "The Toy Man® News & Reviews"
    Overall Rating:   5
    Seal of Approval:  
    Recommends Award:  
    eco-Recognition™ Seal:  
    Award of Excellence:  
    eChoice™ Award:  
    S. T. E. M. Award:   
    Mom Approved Award:  
    Award of Recognition:™  


"The first and original Seal of Approval®...
designed for product recognition and validation."

Since 1971 The Toy Man® Seal of Approval has served as an emblem of professional recognition for a 
product or service having met the strict evaluation standards of The Toy Man® Product Guide. Since 1971, "The Toy Man® Seal of Approval" has served as an emblem and standard for professional recognition of a product or online service having met the globally recognized evaluation standards of The Toy Man® Product Guide.

This emblem was first established in 1971 by the International Parenting Institute™. It is modeled after the "Good Housekeeping Seal of Approval®", an emblem of recognition for products which meet the globally recognized high standards set forth by the Good Housekeeping Institute®.


"These are globally recognized awards that are received by a limited few,
yet they provide the well earned recognition well beyond the average that is truly deserved!"

"The Toy Man® Award of Excellence" is awarded to inductees that have an overall Evaluation Category Rating Average, ECRA™, of [5] Stars. That is the highest level of rating available on a 1-5 scale evaluation model. The ECRA is based upon the overall average from all applicable evaluation categories"
PLEASE NOTE: There are a total of 357 evaluation categories with a minimum of 231 being applicable to any one product or online service in our evaluation process with 6 being featured in the Evaluation Report Summary, ERS.

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