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The Toy Man® News & Views
Product Reviews / Evaluation Report Summaries (ERS)

Induction Certificate Number:   74020111104-531
Induction Date:   November 04, 2011
Certificate License Status:   Active
Product:   Introducing the iPhone 4S - Verizon
MSRP:   $199 w/2 yr agmt
Company URL:  http://tiny.cc/yzxx7

Introducing the iPhone 4S - Verizon

by:  Rev. James G.W. Fisher - Editor / Product Evaluation Specialist
Evaluation Report Summary (ERS) Date:  11/04/2011

Introducing the iPhone 4S. The dual-core A5 chip delivers even more power. The 8MP camera with all-new optics also shoots 1080p HD video. And if there’s anything else you need, just ask Siri. Best of all, no matter what others may say, the battery life performs as promised!

[ Please refer to A-2-Z Company Index for contact information.]

Product Type Release Year Primary Usage Target Age / Max. Weight Target Gender
Wireless Telephony 2011 Consumer/Education 12+ Female/Male

Evaluation Report Summary (ERS) - Index

Evaluation Report Summary (ERS)
Category Rating Scores

Category rating scores are based on scale from 1 to 5. Rating score must be 3 or higher to pass in each evaluation category.

Cost Benefit Ease of Use Functionality Hybrid-Use™ Marketability Unique Value
5 5 5 5 4.5 5

Final product / service rating is averaged from the sum total of ALL applicable evaluation category scores. Only scores of "3" or higher are published.

There are a total of 357 evaluation categories which are used in our evaluation process.
(NOTE: Not all categories are applicable to any one product or online service.)

Only 6 of the evaluation category rating scores for this New Inductee's evaluation are featured for public view.

Critical Evaluation Information

These icons represent important attributes with which this product / service is associated, contributes to, or encourages development of. Select any of the unique icons below to learn more about the specific attribute it represents.

image of factory with ecological leaves symbol. Trade Industry Sales Types

Wholesale Retail Reseller Online 


Safety Guidelines Symbol ImageSafety / Quality Classifications
CE MarkedUL ApprovedJPMA Certified
(Not Applicable)
ASTM Complianteco-Friendlyeco-Conscious

Independent Lab Tested  Independent Lab Name 
LeadSafe™ - Surface Coatings/PaintLeadSafe™ - Content / SubstratesPhthalatesSafe
(Not Applicable)(Not Applicable)  (Not Applicable)
BPASafeSoluble Heavy MetalsMechanical/Physical
Flammability - Solids/TextilesLabeling of Hazardous Art MaterialsiWatchDog™ Approved
(Complies with ICCS™ Certification Standards)

UPC Code / ISBN#Manufacturer SKUAge Grading
Unknown UnknownNot Applicable

Manufactured InSafety Hazard/Warnings


About Our New Inductee

Before you buy a product, it's generally common practice to be familiar with what it does, the branding, and other details. We feel that the same rule applies to our "New Inductees" we announce each week, so this section is titled "About Our New Inductee." The information in this section will provide you with a quick yet accurate glance of what the product or service is all about.

Image of...
"While the competitors to the iPhone are in a constant flux of change, Apple has chosen to take what is already proven as a good thing and just keep making it better.

With the Apple-designed dual-core A5 processor combined with the new Siri artificial intelligence, wireless productivity has been brought to an entirely new realm of realization."

The iPhone 4S finally made its way out the door with Apple and Verizon Wireless to be far from ingratiating with a thunderous measure of praise and admiration coming from the consumer public. For many, this has been a wait well worth the effort. When you think about it, what else would you expect?

With a dual-core processor, SIRI, iOS 5, iCloud, and an image signal processor unit that makes what you produce with the 4S's new camera a work of art even in low-light, you have a powerhouse of a smart phone that puts many of the very latest new smart phones to shame! Yeah, you read that right. It even smoked Sprint's new Samsung Galaxy II and Verizon's Motorola DROID BIONIC, just to start.

Think you have got the game figured out already? Well, there's plenty more to excite your senses but you can't discover what it is all about until you move to the next section, so what are you waiting for? Move to the next section!
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Additional Details & Perspectives

While it's great for some people who just want a cursory glance at what a New Inductee is all about, there are many others who have a greater appetite for more information. This section is titled "Additional Details & Perspectives". and will provide you with additional details and perspectives associated with the product or service being featured here.

Image of the iPhone 4S
"The multi-tasking performance of the new iPhone 4S brings bloggers and journalists to the ultimate nirvana.

Whether Tweets, blogging, just plain old-fashioned journalism, or for that matter all of the above combined, communication of information is like never seen before now."

The iPhone 4S is not just another new creation in the rivalry seen with Android OS based Smart Phones. Rather, the iPhone 4S is a super-charged version of its sibling the iPhone 4...and more! In this evaluation we will take a different approach in how we identify the details about the the iPhone 4S than what you see in most reviews of products.

The "Oops I Broke It Syndrome"

One of the most common things we hear week after week from consumers is "Oops, I broke it.!" Well, let' say that's a paraphrased version of the more graphic rendition of what is often heard. Let's face it folks, Smart Phones tend to break when dropped. Apple recognized this issues and has made the iPhone 4S using alumino-silicate glass which Apple claims is light years ahead in strength against scratches and breakage than its predecessors. The "Oops I Broke It Syndrome" event occurrence subdued by great measure.

The Hardware Features

  • The iPhone 4S steps up the beat from the iPhone 4 with the new A5 processor. (Yes, that's the one the iPad 2 uses as well.) The A5 processor improves performance across the whole operating system which provides a substantial increase in response with the interface with all screens; no hiccups in performance.

  • The next feature that really set the pace is "Siri". Siri is a voice-recognition software assistant app for iPhone 4S iOS. It uses natural language processing to answer questions, make recommendations, and perform actions by delegating requests to an expanding set of web services. It would take an entirely new article just to try and cover all of the things you can do with Siri. Most important of all, it is an intelligent processing app that literally learns and adapts to the use of each phone's user!

  • For camera nuts out there, the new camera with the iPhone 4S is a definite upgrade from past. Faster and more effective use of the camera with a whopping eight megapixels and practically instant response without the delay we have seen in many of the latest Android smart phones. 1080p video or still shots, take your pick because you will find the same exceptional quality, easy framing and functionality in both modes, even in low light! In all of our testing, hot/cold environments, low-light/bright-light, fast-motion, or just average shooting, the performance just couldn't be matched with consistent results no matter how many times repeated.

  • iCloud is now on the scene providing a new option that is literally priceless Wireless iTunes syncing with the iPhone 4S is now a dream come true; no more having to connect with a USB cable to sync iTunes! iCloud allows you to have your apps, music, books, and whatever else available straight away to sync with your iPhone and/or exchange with multiple computers, and at no extra cost!. One of the most impressive factors here is that when you sync, you are loading only the content you want at that time, not the entire library of music you own.

  • Battery life with the iPhone 4S is far better than some of the nays ayers claim. We have been testing the iPhone 4S with Netflix, You Tube, games, texting since the first day the phone was available yet it has remained consistent with the specs outlined by Apple. Granted, some apps tend to pull the resources more than other, depending upon the user, but the results speak for themselves.

    Using the iPhone 4S in replacement of their usual smart phone they usually rely upon, the consumers who participated in our studies had no complaints of short battery life or any failures.

    There is so much more we could cover here in far greater detail but our independent evaluators have their own feedback to follow and who would be better to give you real-use feedback than someone you know who owns an iPhone 4S?
    This article is designed to give you a semi-concise brief on the iPhone 4S's features and the primary reasons why it passed our strict evaluation.

    * We cannot guarantee you will have exactly the same performance as we have seen in our evaluation due to the fact of too many variables with each individual user. The Toy Man Product Guide staff can only provide the results we have acquired from our own in-house testing and analysis.
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    Independent Evaluator Reports

    In this section we have called upon the assistance of top industry professionals to evaluate the product in this evaluation summary. These scholars form their own opinions from extensive analysis and produce detailed, in-depth reports connected with their own personal study and evaluation of the products submitted for independent evaluation.

    The information to follow is comprised of excerpts from the independent evaluator reports that have been paraphrased, posted verbatim, or a combination of both in order to encapsulate an accurate presentation of the primary details conveyed in each report. This approach provides a completely independent perspective in the evaluation each product.

    iPhone™ 4S 16 - Verizon
    MEDIA CONTRIBUTION: Wireless connectivity & communication
    Rating: 5 Star Rating Image

    This Week's Independent Evaluators

    Professor of Information Technology - Software Engineering, Ph.D.
    Software Engineer / Developer

    "In the fast-paced race with the Android platform, the iPhone has remained in the background to some extent, taking carefully planned steps to develop an app/technology symbiotic relationship that has a solid foundation.  With that said, the new iPhone 4S has presented a very interesting diversion of attention from the active warfare in Android territory. This a masterpiece of an upgrade to the iPhone 4 that in my opinion is well beyond a sound and logical investment."

    "The iPhone 4S proves that looks can definitely be deceiving. At first look, the iPhone 4S appears to be no different than the iPhone 4 so what's there to get excited about?  This is where you need to look under the hood to see the new super-charged engine that casts a shadow on the iPhone 4 and many Android smart phones as well."

    "The new A5 processor with iOS 5 delivers performance, elegant style, and reliability that many iPhone fans have dreamed of having.  Granted much of the valued treasure is in the iOS 5 and can be added to the iPhone 4, yet with a dual core processor, in the iPhone 5, you have performance in multi-tasking that cannot be matched."

    "The multi-tasking performance of the new iPhone 4S brings bloggers and journalists to the ultimate nirvana. Whether Tweets, blogging, just plain old-fashioned journalism, or for that matter all of the above combined, communication of information is like never seen before."

    "If you're not impressed enough yet, the upgrade of the camera from five megapixels to 8, now shoots 1080p video you can be proud of.  It has a vastly improved lens and sensor that allows you to have the same high quality in low light as you have in normal daytime use. Quick and accurate focus and without the extended delay found in other phones when the shutter is triggered.

    Another feature under the hood that you can't even begin to ignore is the Siri artificial intelligence. While many of us are used to using voice commands to call a contact, Siri has taken that game to new heights.  In my evaluation I put Siri to use by asking her to tell me where the nearest flea control stores are. Within seconds I had a list of multiple locations of pet stores as well as two commercial pest control companies."

    "As I continued over a period of a week using Siri in more practical applications, it became apparent that Siri actually appears to learn your habits and refines the accuracy of the data provided over an extended period of time.  Due to the limited period of time available to prepare this report, I am unable at this time to deliver anything more than assumptions in that regard."

    "While the competitors to the iPhone are in a constant flux of change, Apple has chosen to take what is already proven as a good thing and just keep making it better. With the Apple-designed dual-core A5 processor combined with the new Siri artificial intelligence, wireless productivity has been brought to an entirely new realm of realization."

    * PLEASE NOTE: At the request of our independent evaluators their names are not disclosed to protect their personal and professional privacy. Their labors are provided at no charge to assist us in providing a well-balanced and accurate product or service evaluation summary. All opinions and or statements from the independent evaluator(s) featured here do not represent the opinion of The Toy Man® Product Guide, any member, division of, or Epiphany Communications itself.

    Consumer Hands-On Evaluation

    Nothing is more powerful than hands-on experience by a consumer with a product when it is under evaluation. Based upon that fact we put a number of products we currently are slated to evaluate at the mercy of consumers in a hands-on evaluation where anything goes. The information to follow will explore the responses from the participants in our spontaneous hands-on consumer evaluation of the products available for their review.

    Image of the iPhone 4S
    In our hands-on evaluation of the iPhone 4S it was a more unique challenge than most.  When you have an abundance of products as we did, sometimes items can tend to grow some legs and jump in someone's pocket.  After all, the iPhone 4S was drawing more attention than any other product we had brought!  Despite the challenge, the event went off flawlessly with the iPhone 4S really strutting its stuff.

    While the hands-on evaluation participants were impressed with the camera/video features and the speed of the smart phone, it was Siri that captivated the attention of everyone.  All of the participants were so eager to test Siri to see what responses they would get.

    One of the mothers participating in our evaluation made a comment that we feel defined our opinion of the iPhone 4S so well.  "I just bought one of the newest Android smartphones and thought it was just the greatest thing ever.  Now that I have played with this iPhone I regret having bought that smartphone." She goes on to to say, "This one is just does things so much better, especially that Siri voice thing."

    It was clearly evident that the consumers were beyond impressed.  Several of the evaluation participants inquired where the nearest store was to buy one. I replied "Just ask Siri." Not trying to be funny, the three of us doing the consumer hands-on evaluation were not from the city we were conducting this evaluation and had no idea where anything was. The iPhone 4S passed this segment of our evaluation with the highest of recommendation to retailers, distributors, and consumers at large.
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    A Sampling Of Our Evaluation Category Ratings

    The rating of a product is useless if you do not fully understand and comprehend how the ratings is reached or what the value of the rating represents. This need for clarity encouraged us to have this section titled "A Sampling Of Our Evaluation Category Ratings". To assist you in gaining a greater understanding of the evaluation category ratings we use, a small sampling of the individual category titles & rating scores from the complete product review itself for this product or service are featured here.

    The categories which have been selected to be featured in this product evaluation summary for public view, specify some of the primary points of how and why each specific rating score was reached.

    The Featured Category Ratings Sampling For This Evaluation Summary Are Listed Below:

    Cost Benefit: Rating Level - [5] an image of 5 gold  stars

    The iPhone 4S was a shoe-in for the rating in this category. What you have here is a smart phone device that is so easy to use while delivering the reliability, speed, and multi-tasking capabilities that are far greater than imagined. The features listed below are but a few of the many that spell it out why the iPhone 4S scores so high in this category.
    • Apple A5 Dual-Core Processor
    • Siri intelligent assistant
    • Provides ability to transfer images and music to/from multiple computers, (MAC/PC) via the iCloud
    • 8 megapixels camera that enables you to shoot in low light with ease and create 1080p videos
    • iOS 5 Operating system
    • Time-proven design that speaks for itself rather than a new creation every 90 days

    When you also combine features + price point + results, a buyer is literally guaranteed a solid ROI. The iPhone 4S pulls a perfect score of [5] Stars in this evaluation category for Cost Benefit.

    Ease of Use: Rating Level - [5] an image of 5 gold  stars

    Ease of use was quite simple to establish the final rating score in this evaluation category. By all rights, the iPhone 4S has re-written the book on simplicity. Every facet of the iPhone 4S is so simple and easy to understand how to use it for maximum benefit.

    We found that even consumers who are not familiar with the iPhone 4S there is no challenge for them to become acquainted with it. Granted, other smart phones may have a good rating on ease of use but they don't Siri either.

    We found that a large number of people who were involved in some portion of our evaluation of the iPhone 4S and it was their first experience with an iPhone, expressed they had a more favorable opinion of the iPhone 4S than other smart phones they have been considering buying. When asked what their reasoning for this was, the same response came back almost every time; "It's so easy to use and fast!"

    Even a blind man or woman, (no pun intended), can easily identify the ease of use of the iPhone 4S. The iPhone 4S pulled a perfect score of [5] Stars in this category for Ease of Use.

    Functionality: Rating Level - [5] an image of 5 gold  stars

    The iPhone 4S pulled the stops out in this evaluation category for Functionality. In today's society whether in consumer or business use, a smart phone play a crucial role in communication, task scheduling, recreation, or a combination of these and more. The iPhone 4S fulfills the needs in most any of these demands. It is a powerhouse of speed, quick response to the touch, and as many of our consumer hands-on evaluation participants put it, "No more of those screen lockups or extended delays!"

    In every instance we set the iPhone 4S to task to complete a specific goal in operation, it was never lacking or failing in error. The iPhone 4S creates a whole new level of functionality in operation, dependability and speed. The iPhone 4S pulled a score of [5] Stars] in this category for Functionality.

    Hybrid-Use™: Rating Level - [5] an image of 5 gold  stars

    Determining the level of Hybrid-Use™ with the iPhone 4S was a no-brainer to establish. Whether a person is an IT tech specialist or a housewife consumer, the iPhone 4S fulfills the demands in the moment needed the most.

    We found that even in educational facilities ranging from elementary school to a State University, the iPhone 4S was the dominant choice for effectiveness. The iPhone 4S easily adapts to use in multiple environments which makes it being recognized for Hybrid-Use™ unquestionable. The iPhone 4S successfully pulled a perfect score of [5] Stars in this evaluation category for Hybrid-Use™.

    Marketability: Rating Level - [4.5] an image of 5 gold  stars

    Determining the level of Marketability, was once again, a no-brainer to establish. Regardless of the position of a person ranging from scientist to housewife, the facts still remain the same. The iPhone 4S has the perfect combination of features + price point + results. When a product has such a perfect combination of these elements, the level of marketability obviously will reflect that and this is where the features + price point + results grabs the brass ring with record sales to date to prove it.

    In every public mall and retail store we visited, the iPhone 4S wowed the people who had the opportunity to work with it yet there were a few people who had complaints about the battery life of the iPhone 4S. If a person uses the iPhone 4S optimized to the very best level of battery use, it will without question meet the specs quoted by Apple.

    Another nice feature about the iPhone 4S is the fact of it having a memory card slot BUT it is screwed shut so a consumer is not supposed to be opening it up and swapping the default memory card out for larger one. The iPhone 4S really pulled the high scores in this evaluation category yet the two concerns referenced earlier cause a 1/2 point ding in the rating score. The iPhone 4S successfully pulled an almost perfect score of [4.5] Stars in this evaluation category for Marketability.

    Unique Value: Rating Level - [5] an image of 5 gold  stars

    Unique Value is a very interesting evaluation category to consider in the review of a product. In this case, we are looking at the unique value that the iPhone 4S holds in comparison with other smart phones. We could easily say that Siri is clearly an element of the iPhone 4S design that gives it a strong measure of unique value and that would be true, yet there is more to it.

    When you combine each of the features of the iPhone 4S and Siri together, now you are looking at the full definition of why the iPhone 4S literally screams from the mountain tops of its own unique value. The iPhone 4S is a one and only in its own class of smart phones and passes this segment of our evaluation with a perfect score of [5] Stars for Unique Value.

    Twitter image to follow The Toy Man.

    EVALUATION RESULTS - From evaluation for induction into "The Toy Man® News & Reviews"
        Overall Rating:   5
        Seal of Approval:  
        Recommends Award:  
        eco-Recognition™ Seal:  
        Award of Excellence:  
        eChoice™ Award:  
        S. T. E. M. Award:   
        Mom Approved Award:  
        Award of Recognition:™  


    "The first and original Seal of Approval®...
    designed for product recognition and validation."

    Since 1971 The Toy Man® Seal of Approval has served as an emblem of professional recognition for a 
product or service having met the strict evaluation standards of The Toy Man® Product Guide. Since 1971, "The Toy Man® Seal of Approval" has served as an emblem and standard for professional recognition of a product or online service having met the globally recognized evaluation standards of The Toy Man® Product Guide.

    This emblem was first established in 1971 by the International Parenting Institute™. It is modeled after the "Good Housekeeping Seal of Approval®", an emblem of recognition for products which meet the globally recognized high standards set forth by the Good Housekeeping Institute®.


    "These are globally recognized awards that are received by a limited few,
    yet they provide the well earned recognition well beyond the average that is truly deserved!"

    Since 1971 The Toy Man® Seal of Approval has served as an emblem of professional recognition for a 
product or service having met the strict evaluation standards of The Toy Man® Product Guide. "The Toy Man® Recommends...™ Award" is by far, the most challenging of our awards to acquire.  Products and Online Services that receive this award are officially "recommended" by The Toy Man® Product Guide. 

    These products and online services are given recognition as being one of the limited few judged as having the best return on investment.  This includes yet not limited to both immediate and long term benefit from use."

    "The Toy Man® Award of Excellence" is awarded to inductees that have an overall Evaluation Category Rating Average, ECRA™, of [5] Stars. That is the highest level of rating available on a 1-5 scale evaluation model. The ECRA is based upon the overall average from all applicable evaluation categories"
    PLEASE NOTE: There are a total of 357 evaluation categories with a minimum of 231 being applicable to any one product or online service in our evaluation process with 6 being featured in the Evaluation Report Summary, ERS.

    The Toy Man® eChoice™ Award, by Rev. James
G.W. Fisher, (Chief editor and Product Evaluation Specialist of The Toy Man® Product Guide), and staff.  
These products have demonstrated that they possess the potential as well as high probability to be top sellers.
    The Toy Man ®An image of the editorsChoice logo Award serves as an emblem of recognition for products & online services that contribute substantially to positive skill growth and/or productivity.

    This distinguished award is exclusive as well as unique, with the editor's signature which represents a product being selected as an An image of the editorsChoice logo
    PLEASE NOTE: The eChoice™ Award images which were used from 1971-1984, 1984-2007 and 2007-April 2010 have been retrired. Although the versions of the eChoice™ Award have been retired, they still remain valid.

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