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The Toy Man® News & Views
Product Reviews / Evaluation Report Summaries (ERS)

Induction Certificate Number:   74020120713-586
Induction Date:   July 13, 2012
Certificate License Status:   Active
Product:   Fly Danny, Fly
MSRP:   $15.99 USD
Company URL:  http://www.pigupstation.com

Fly Danny, Fly

by:  Rev. James G.W. Fisher - Editor / Product Evaluation Expert
Evaluation Report Summary (ERS) Date:  07/13/2012

For a young boy, his flying pig represents possibility. Join this boy as he travels a journey of self discovery. This story will make you laugh. It will remind you of the rewards to be had for accepting the wonderful differences in us all.

[ Please refer to A-2-Z Company Index for contact information.]

Participating in our eco-Recognition™ Project to encourage greenBusiness™

Product Type Release Year Primary Usage Target Age / Max. Weight Target Gender
Books for Children 2011 Consumer/Education 4-7 years Female/Male

Evaluation Report Summary (ERS) - Index

Evaluation Report Summary (ERS)
Category Rating Scores

Category rating scores are based on scale from 1 to 5. Rating score must be 3 or higher to pass in each evaluation category.

Age Compatibility Content Quality Educational Value Marketability Reading Response Level Visual Appeal
5 4.5 4.5 5 5 5

Final product / service rating is averaged from the sum total of ALL applicable evaluation category scores. Only scores of "3" or higher are published.

There are a total of 357 evaluation categories which are used in our evaluation process.
(NOTE: Not all categories are applicable to any one product or online service.)

Only 6 of the evaluation category rating scores for this New Inductee's evaluation are featured for public view.

Critical Evaluation Information

These icons represent important attributes with which this product / service is associated, contributes to, or encourages development of. Select any of the unique icons below to learn more about the specific attribute it represents.

image of factory with ecological leaves symbol. Trade Industry Sales Types

Wholesale Retail Reseller Online 


Safety Guidelines Symbol ImageSafety / Quality Classifications
CE MarkedUL ApprovedJPMA Certified
(Not Applicable)(Not Applicable)
ASTM Complianteco-Friendlyeco-Conscious
(Not Applicable)

Independent Lab Tested  Independent Lab Name 
LeadSafe™ - Surface Coatings/PaintLeadSafe™ - Content / SubstratesPhthalatesSafe
(Not Applicable)(Not Applicable)  (Not Applicable)
BPASafeSoluble Heavy MetalsMechanical/Physical
(Not Applicable)(Not Applicable)(Not Applicable)
Flammability - Solids/TextilesLabeling of Hazardous Art MaterialsiWatchDog™ Approved
(Complies with ICCS™ Certification Standards)

UPC Code / ISBN#Manufacturer SKUAge Grading
978-09833689-0-8 Labeled/Appropriate

Manufactured InSafety Hazard/Warnings
U.S.A.Not Applicable


About Our New Inductee
A quick yet informative glance at what this New Inductee is all about.

Flying pigs? No such thing! Well at least this is what everyone seems to think. Oh, I almost forgot. This is part of the story line from a colorfully illustrated book called Fly Danny Fly.  You see, Danny, (the main character a flying pig nonetheless), is part of a brilliant story that engages the readers to learn about a boy that sees this flying pig named Danny. The unique problem the boy has to contend with is that no-one else can see this flying pig!
Image of boy from Fly Danny, Fly being heckled by other students.
"The colorful illustrations and story were so well done. It was somewhat like a fairy tale of sorts. I hope the author creates more books like this one for my children to read."

* A quote from a Mother at The Toy Man® Product Guide consumer hands-on evaluation event where "Fly Danny Fly" was featured.

Click on the image to see a full-size version of this image from Fly Danny, Fly.
As the storyline progresses, many of the kids that the boy interacts with each day make fun of him. In a sense I guess you could even say they are bullying him, saying things that are sure to hurt his feelings and cause him to feel lacking in self-esteem.

When the young boy begins to feel as though all is lost, it is then that he meets an old woman who unlike the bullying kids, has a strong influence in helping him to believe in himself and everything he sees. She helps him to adjust and and just be happy, no matter what anyone else thinks or says. So many surprises just waiting to be unveiled!
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Additional Details and Perspectives
More than just a cursory glance with aspects of relative importance.

The design of a book can be the strongest impression that will determine whether or not a buyer will purchase a book, or a child will even pick it up to read it. Fly Danny Fly has a high quality hard cover and binding which has been designed not just for durability, but visual appeal as well. It is wrapped with the beautiful illustration of Danny flying through the air, printed on high quality glossy paper stock. (See ERS introduction image.)

As Fly Danny Fly is opened and the story begins to unfold, each page unveils a unique, colorful message and highly detailed imagery that is complimented by the next part of the storyline printed over it. With a powerful merging of images and text, the reader is drawn with great anticipation to venture through the book from page to page.

An image of a page from the book Fly Danny, Fly.  
"The students were so excited as you turned each page while hearing you share the story. This is such a wonderful way to instill belief that they can just be themselves regardless of peer pressure"

* A quote from a 2nd grade teacher at a local public library where Fly Danny Fly was read to the children by The Toy Man®

Click on the image to see a full-size version of this image from Fly Danny, Fly.

In society today, creative imagination is a powerful asset to ensure strong and solid development of a child's critical skills. Fly Danny Fly uses creative imagination to increase the fire of desire to learn and achieve great things in a child.

Fly Danny Fly presents an exciting experience for a child that not only provides enjoyment, but a dramatic impression of learning and contribution to skill development. This in turn will influence the future of every child that reads Fly Danny Fly with nothing but positive developmental results.
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Independent Evaluator Reports Icon Independent Evaluator Reports
Extensive independent study and analysis by credentialed scholars.
The information to follow is comprised of excerpts from inclusive detailed Evaluator Reports pertaining to this New Inductee. These reports have been prepared by top credentialed scholars from their own extensive independent study and analysis.
* These excerpts have been posted verbatim, paraphrased, or a combination of both, in order to encapsulate the primary details conveyed in each of the evaluation reports in a brief summary form.

Professor of Pediatrics, Ph.D., E.D.
Director of Pediatric Skill Development

"In my study of Fly Danny Fly I found it to be a relief from many other books of similar topic I have studied for evaluation. While others were nothing more than a plethora of content thrown together haphazardly with no real sense of creative skill or purpose by the authors, Fly Danny Fly proved to be a complete opposite.

"Simplicity, creativity, colorful illustration, and a good storyline are what determines the full value and response to a reader. Fly Danny Fly holds the highest level of merit in all of those characteristics.

  • Simplicity - Very simple, down to earth, and easy to understand yet subtle
  • Creativity - Unique, original, and attention grabbing both in text and/or imagery
  • Colorful Illustration - Excellent use of color and design to explain something
  • Good Storyline - A path laid with words that draws the reader to follow it to its end

  • The author of Fly Danny, Fly has taken all of these characteristics and developed a coalescence that serves a productive purpose. That purpose contributes to the betterment of all who apply what is learned. Not every child will apply what they have learned from Fly Danny Fly, yet whether knowingly or unknowingly they will still benefit."

    Fly Danny Fly is more than suitable for the age range intended. It is an admirable merging of colorful illustrations and text that will remain embedded in the conscious thought of a child long after reading."

    Doctor of Behavioral Study, Ph.D.
    Director of ECD Learning Development

    "I would say that if asked how I would describe 'Fly Danny, Fly' my answer would be as follows;

    'Fly Danny, Fly' is a well structured storybook with colorful and high detail illustrations that represent one of many real-life experiences for a child. It's about a flying pig, a child with a creative mind, and how the usual bullying tactics of others all play a part in a life lesson for a child to develop belief in themselves."

    "'Fly Danny, Fly' has an excellent story in which a child can identify and relate. This is especially true with Special Needs children.

    With every child, their developmental years are a time of constant changes and emotional fluctuations; a literal teeter-totter of emotion and learning simultaneously. 'Fly Danny, Fly' serves to act a stupendous tool which helps make that development progress a little smoother, armed with a greater understanding that will be carried with them to adulthood.

    * PLEASE NOTE: At the request of our independent evaluators their names are not disclosed to protect their personal and professional privacy. Their labors are provided at no charge to assist us in providing a well-balanced and accurate evaluation report summary, (ERS). All opinions and or statements from the independent evaluator(s) featured here do not represent the opinion of The Toy Man® Product Guide, any member or division of Epiphany Communications and the International Parenting Institute.

    Consumer Hands-on Evaluation
    Details about the experience at our consumer hands-on evaluation event.

    What a twist in our consumer hands-on evaluation events we held with Fly Danny, Fly. What's the twist? Fly Danny, Fly seemed to have a way of keeping the attention of every single reader when reading individually. When The Toy Man® did the group reading at both events, it was astounding to see the children transfixed on every word that came our of his mouth and every page as they were turned.

    Of course the events had a lot more than just Fly Danny, Fly yet there was no comparison between the other books for same age group and topic. The response level from the children with Fly Danny, Fly could not even begin to be matched.
    Image of boy from Fly Danny, Fly being heckled by other students.
    "When I first looked at the book it had no real significance to me but after seeing my son so excited as he told me all about the book I am glad I was afforded the opportunity for my son to read it. - Thank you so much!"

    * A quote from a Mom who allowed her son to participate in one of The Toy Man® Product Guide consumer hands-on evaluation events

    Click on the image to see a full-size version of this image from Fly Danny, Fly.

    Consumer feedback is of the highest level of importance in this evaluation segment. Fly Danny, Fly literally swept the competitors under the mat with extensive notes from the consumers on their feedback forms. It was so unusual to see such lengthy details as well as having consumers ask for another feedback form to write more feedback on the back of the form!

    It was such an enjoyable experience to see not just consumers so elated about a single product , but even more so seeing so many smiles and gearing so many positive comments about Fly Danny, Fly. This book set the bar for the rest to follow at the consumer hands-on evaluation and passed this portion of our consumer hands-on evaluation.
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    Evaluation Category Rating Scores and Summary
    A sampling of the evaluation category rating scores from the product review itself.

    There are a total of 357 evaluation categories in our entire evaluation process.
    (Not all categories apply to any one product or service under evaluation.)

    AGE COMPATIBILITY: Rating Level - [5] an image of 5 gold  stars

    Fly Danny, Fly couldn't possibly have been more consistent when it comes to AGE COMPATIBILITY. In our evaluation process we used numerous sources besides in-house staff to compare, validate and confirm Fly Danny, Fly in regard to age compatibility. Everyone from our in-house staff, to the independent evaluators determined that Fly Danny, Fly fits the age compatibility measure perfectly.

    After reviewing all feedback forms, video tapes, staff notations and category rating sheets, Fly Danny, Fly was given a perfect score of [5] stars for AGE COMPATIBILITY

    CONTENT QUALITY: Rating Level - [5] an image of 5 gold  stars

    CONTENT QUALITY is a vital part of the evaluation process with books, especially children's books. The content of Fly Danny, Fly provides a strong contribution to creative imagination and thought. It also plays an important role in cognitive and interactive social skill development. The combination of color, characters and the lesson in the storyline is monumental in value.

    Fly Danny, Fly has an advantage to some extent due to the fact that it was about a real boy. He learned how to believe in himself and learned through friends how to embrace what other see. A VERY moving and well written story of rhyme and reason.

    After reviewing all feedback forms, video tapes, staff notations and category rating sheets, Fly Danny, Fly captured a perfect score of [5] stars for CONTENT QUALITY.

    EDUCATIONAL VALUE: Rating Level - [4.5] an image of 4.5 gold  stars

    EDUCATIONAL VALUE was one of the more challenging evaluation categories to work with. Our evaluation standards are based upon absolute values, not possibilities or assumptions.  In our evaluation of Fly Danny, Fly we found there was much more than an average level of contribution to educational value.

    Fly Danny, Fly provides an incredible story with a message that contributes substantially to educational value yet just not enough to acquire a perfect score.

    After reviewing all feedback forms, video tapes, staff notations and category rating sheets, that Fly Danny, Fly achieved an almost perfect score with [4.5] stars for EDUCATIONAL VALUE.

    MARKETABILITY: Rating Level - [5] an image of 5 gold  stars

    For Fly Danny, Fly, the level of MARKETABILITY was as far up the scale as you can get. When you consider the quality stock paper, the brightly colored illustrations, outstanding content, excellent price point and quality sleeve for the hard back book, it is so easy to see how Fly Danny, Fly did so well in this evaluation category.

    After reviewing all feedback forms, video tapes, staff notations and category rating sheets, Fly Danny, Fly pulled its weight all the way to a perfect score of [5] stars for MARKETABILITY.

    READING RESPONSE LEVEL: Rating Level - [5] an image of 5 gold  stars

    When it comes to READING RESPONSE LEVEL, Fly Danny, Fly was well beyond the norm..and then some! It was so amazing to see how kids would read the book then share the story with their parents and friends. Now we are not talking about just a story, but a valuable lesson gained from it. Children are able to identify with the characters and real-life situations in the story.

    After reviewing all feedback forms, video tapes, staff notations and category rating sheets, Fly Danny, Fly proved itself well all the way to an almost perfect score of [5] stars for MARKETABILITY.

    VISUAL APPEAL: Rating Level - [5] an image of 5 gold  stars

    Fly Danny, Fly pulled off an amazing feat when it comes to VISUAL APEAL. Everything from the beautiful sleeve that wraps around the book to the colorful and stylish illustrations inside were of the highest quality and visual appeal.

    Every child that read the book carefully examined each page slowly and with such a visible evidence of emotional response.  The children were literally wowed with excitement as they turned each page, sharing their thoughts with their parent or guardian.

    Once again, after reviewing all feedback forms, video tapes, staff notations and category rating sheets, it was clear to see that Fly Danny, Fly made its mark with a perfect score of [5] stars for VISUAL APPEAL.
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    EVALUATION RESULTS - From evaluation for induction into "The Toy Man® News & Reviews"
        Overall Rating:   5
        Seal of Approval:  
        Recommends Award:  
        eco-Recognition™ Seal:  
        Award of Excellence:  
        eChoice™ Award:  
        S. T. E. M. Award:   
        Mom Approved Award:  
        Award of Recognition:™  


    "The first and original Seal of Approval®...
    designed for product recognition and validation."

    Since 1971 The Toy Man® Seal of Approval has served as an emblem of professional recognition for a 
product or service having met the strict evaluation standards of The Toy Man® Product Guide. Since 1971, "The Toy Man® Seal of Approval" has served as an emblem and standard for professional recognition of a product or online service having met the globally recognized evaluation standards of The Toy Man® Product Guide.

    This emblem was first established in 1971 by the International Parenting Institute™. It is modeled after the "Good Housekeeping Seal of Approval®", an emblem of recognition for products which meet the globally recognized high standards set forth by the Good Housekeeping Institute®.


    "An emblem of the highest recognition...
    for support of ecological concerns applied in full measure."

    The Toy Man® eco-Recognition Seal™, by Rev. James
G.W. Fisher, (Chief editor and Product Evaluation Specialist of The Toy Man® Product Guide), and staff.  
These products have demonstrated that they possess the potential as well as high probability to be top sellers.
    The Toy Man® eco-Recognition Seal™ embodies the highest recognition for products and services which provide a significant contribution to ecological concerns by one or more of the following;
    - earthFriendly™ / Recycled / Recyclable materials are being used primarily or entirely in the manufacturing of the product.

    - Product is or will soon be available exclusively or primarily online.


    "These are globally recognized awards that are received by a limited few,
    yet they provide the well earned recognition well beyond the average that is truly deserved!"

    "The Toy Man® Award of Excellence" is awarded to inductees that have an overall Evaluation Category Rating Average, ECRA™, of [5] Stars. That is the highest level of rating available on a 1-5 scale evaluation model. The ECRA is based upon the overall average from all applicable evaluation categories"
    PLEASE NOTE: There are a total of 357 evaluation categories with a minimum of 231 being applicable to any one product or online service in our evaluation process with 6 being featured in the Evaluation Report Summary, ERS.

    The Toy Man® eChoice™ Award, by Rev. James
G.W. Fisher, (Chief editor and Product Evaluation Specialist of The Toy Man® Product Guide), and staff.  
These products have demonstrated that they possess the potential as well as high probability to be top sellers.
    The Toy Man ®An image of the editorsChoice logo Award serves as an emblem of recognition for products & online services that contribute substantially to positive skill growth and/or productivity.

    This distinguished award is exclusive as well as unique, with the editor's signature which represents a product being selected as an An image of the editorsChoice logo
    PLEASE NOTE: The eChoice™ Award images which were used from 1971-1984, 1984-2007 and 2007-April 2010 have been retrired. Although the versions of the eChoice™ Award have been retired, they still remain valid.

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