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The Toy Man® News & Views
Product Reviews / Evaluation Report Summaries (ERS)

Induction Certificate Number:   74020100503-397
Induction Date:   May 03, 2010
Product:   FeltTales Pretty Princess
MSRP:   $19.95 USD
Company URL:  http://www.babaluinc.com

FeltTales Pretty Princess

by:  Rev. James G.W. Fisher - Product & Service Evaluation Specialist / Editor
Evaluation Report Summary (ERS) Date:  05/03/2010

“Pretty Princess” lets you get ready for a night at the castle. Kids will love this wonderfully crafted storyboard. The storyboard has an attractive carrying handle attached, and a storage pouch for the felt pieces. As an added feature, it has a story starter to help promote interaction and inspire the imagination.

[ Please refer to A-2-Z Company Index for contact information.]

Product Type Release Year Primary Usage Target Age / Max. Weight Target Gender
Character Building - Elementary 2009 Consumer/Education 3 years and older Female/Male

Evaluation Report Summary (ERS)
Category Rating Scores

Category rating scores are based on scale from 1 to 5. Rating score must be 3 or higher to pass in each evaluation category.

Cost Benefit Durability Hybrid-Use™ Marketability Skill Improvement Overall Visual Appeal
5 5 5 5 5 4

Final product / service rating is averaged from the sum total of ALL applicable evaluation category scores. Only scores of "3" or higher are published.

There are a total of 357 evaluation categories which are used in our evaluation process.
(NOTE: Not all categories are applicable to any one product or online service.)

Only 6 of the evaluation category rating scores for this New Inductee's evaluation are featured for public view.

Critical Evaluation Information

These icons represent important attributes with which this product / service is associated, contributes to, or encourages development of. Select any of the unique icons below to learn more about the specific attribute it represents.

image of factory with ecological leaves symbol. Trade Industry Sales Types

Wholesale Retail Reseller Online 


Safety Guidelines Symbol ImageSafety / Quality Classifications
CE MarkedUL ApprovedJPMA Certified
(Not Applicable)(Not Applicable)
ASTM Complianteco-Friendlyeco-Conscious
(Not Applicable)

Independent Lab Tested  Independent Lab Name 

  Bureau Veritas Hong Kong
LeadSafe™ - Surface Coatings/PaintLeadSafe™ - Content / SubstratesPhthalatesSafe
(Not Applicable)  
BPASafeSoluble Heavy MetalsMechanical/Physical
(Not Applicable)(Not Applicable)
Flammability - Solids/TextilesLabeling of Hazardous Art MaterialsiWatchDog™ Approved
(Complies with ICCS™ Certification Standards)

UPC Code / ISBN#Manufacturer SKUAge Grading
Unknown UnknownLabeled/Appropriate

Manufactured InSafety Hazard/Warnings


Introducing Pretty Princess

Felt board stories have been around for generations. I remember waaaaay... back in the day when I used the big, luggy felt boards for teaching pre-school and kinder classes. The idea of using a felt board and felt characters was great and quite effective. Babalu, Inc. has taken this concept of learning and taken it to an entirely new direction in design with “Pretty Princess” and other felt board story titles.

“Pretty Princess” lets you get ready for a night at the castle. Dress your princess in her favorite ball gown, and add a cloak as the evening approaches. Gather her handmaidens and travel by carriage. Make a wish and kiss the frog, and perhaps….

Kids will love this wonderfully crafted storyboard. There is an attractive carrying handle attached, and a storage pouch for the felt pieces is included. With each felt board, we have created a story starter that is specific to each title to promote interaction and inspire the imagination.

Creative Imagination and More...

What you have here is a magical product which triggers the creative imagination of a child to envision their wildest fantasies around a royal princess.  The body's response to the use of creative imagination carries over to a countless number of other developmental skills. In a sense you could say that it begins a chain reaction, the completion of each response of the brain and body becoming the catalyst to trigger yet another.

Quality and Design - The Importance

In all of the many products which circulate through our doors each week for evaluation, we on occasion find a company that really takes business serious in the design of their products. Babalu, Inc. the manufacturers of the FeltTales products, goes well beyond just the quality and design of a product...

An image of the FeltTales Pretty Princess feltboard (front)

The FeltTales Promise

"I captured the words above from the Babalu, Inc. web site. The image these words projects creates a far greater sense of the value of the products produced by the company."

  • Deliver the FeltTales Benefits
  • Respect the Purchasing Customer
  • Respect the Child who plays with the system
  • Be sincere to the heritage of the product
  • Enrich the felt play experience
  An image of the Pretty Princess felt board images and felt board (back)

More Than Just A Bunch Of Felt Pieces

As you will read later in one of the excerpts from one of our independent evaluators, FeltTales Pretty Princess is more than just a bunch of felt pieces with a storyline to tell.  Having a numerous variety of felt pieces all associated with the theme, "Pretty Princess", a child, caregiver, or teacher, has a literally unlimited variety in combination of color, shape, and tactile sensation to be experienced.  Each combination transforms into yet another new world of mystery and delight just waiting to be explored.

Just imagine, the cute little frog who the princess bestows a kiss upon and Poof!...he turns into a maid servant!  Hey, of course he won't be a prince, this is just an example of how the FeltTales Pretty Princess enables a child to imagine fantasies of their own design.  That's what make the FeltTales Pretty Princess so unique and so valuable.

Independent Evaluator Reports

Obtaining An Independent Perspective...

In this section we will cover "FeltTales Pretty Princess" from the perspectives of qualified professionals in the specific field associated with the product being evaluated. To accomplish that task we have called upon the assistance of two top industry professionals who know their stuff and have the credentials to prove it.

Our professional and independent evaluators have formed their own opinions from extensive analysis and produced detailed, in-depth reports connected with their study and evaluation of "FeltTales Pretty Princess. The information to follow is comprised of excerpts from those same reports with some which have been paraphrased and others verbatim, in order to encapsulate the primary points being conveyed in each report. This approach provides completely independent perspectives in the evaluation of "FeltTales Pretty Princess.

PLEASE NOTE: The names of our independent evaluators are not disclosed to protect the privacy of these individuals upon their request. Their labors are provided at no charge to assist us in providing a well-balanced and qualified product evaluation summary. Their title is provided to clarify for our readers the specific type of specialist from which the information provided has been included in each product evaluation summary. All opinions and or statements from the independent evaluator(s) featured here do not represent the opinion of The Toy Man® Product Guide, any other division of GreyWolf Corp, or GreyWolf Corp itself.

PRODUCT:  FeltTales Pretty Princess


Board Certified Behavioral Analyst

"FeltTales Pretty Princess" has taken an age-old educational tool and re-invented it. Quite inventive and originative in its downsized design and purpose,"FeltTales Pretty Princess" literally is a treasure trove of delight and productive stimulation for a child or caregiver/teacher."

"For children, there is a substantial range of stimulation, beginning first with the bright array of colors and shapes, followed by the sensory stimulation as each felt piece / character is being picked up and carefully examined.  Soft felt material, a vast array of colors, a variety of detail lines on each felt piece, and a storyline on the back of the themed felt board; these are a strong group of characteristics of the felt board." 

"For a little girl, FeltTales Pretty Princess holds a wonderful new experience which sparks the imagination. All of the girls were overtaken with excitement when they saw how many different ways they could dress the Princess and her handmaidens, pretending as though they were real. One of the best features is how the FeltTales Pretty Princess felt board encourages social interaction for all of the girls, not just a limited few.  It represents a medium which they can find a sense of comfort and fun all at once whether individually or in a group."

"FeltTales Pretty Princess, you have a medium which is designed to appeal to little girls with a theme of a royal court, complete with the horse and buggy, handmaidens, the Princess, and of course a frog.  The felt characters are patient, each piece awaiting a little girl to select them, to become a part of her bountiful wealth of make-believe creativity.  The pastel colors, sizing, and variety of pieces to select from will encourage repetitive play with the FeltTales Pretty Princess and her royal court of a child's imagination."

In completion of my report and in summary of my results, I have found the "FeltTales Pretty Princess" to be a product which is a source of delight and productive stimulation for any child including special needs individuals. It can encourage a considerable level of growth to an individual making use of it, even the caregiver or teachers themselves with their own child or within a curriculum."

ECD Facility Director

"The 'FeltTales Pretty Princess' has been such a delightful joy to work with over the past few days. The 'FeltTales Pretty Princess' felt board and associated pieces proved to be quite effective in developing substantial improvement levels of the students' fine-motor, cognitive, spatial, sensory and overall developmental improvement during their recreational play as well as general therapy."

"The 'FeltTales Pretty Princess' felt board itself,  the board and its pieces, or its pieces alone, no matter which part or combination of parts you look at, you will find the proper catalyst to capture a little girl's attention and urge to see more, to experience more.  While many of the students in all groups took great interest in the felt board and its pieces, the girls made a connection, a bond with the product, or as one of my students put it, "It's a girl thing" when I asked her why it was so special to her. 

What was thought-provoking for me with my general student group, was how with the girls, pretend play and creative thought was the default response standard For the boys, it was sensory via touch and feel of the felt board, and pieces.  The girls were also immediate to work with the product whereas the boys were more latent in their participation."

"For a significant period of time, a number of our SN kids were engaged in taking the plastic re-closable pouch, placing the felt pieces in and pulling them out repeatedly.  Two of the kids had a need to open and close the pouch repeatedly. With some of our more challenged SN kids who tend to become aggressive in their behavior with abrupt movements and appearance of distress, they appeared to be calmed by touching and moving the dinosaur felt characters on the felt board.  This proved to provide a generous level of stimulation to their fine motor and sensory skill development primarily."

Consumer Hands-On Evaluation

Nothing is more powerful than hands-on experience by a consumer with a product when it is being evaluated. Based upon that fact we put every single product we evaluate at the mercy of consumers in a hands-on evaluation where anything goes. Shall we see how the "FeltTales Pretty Princess" was seen with consumers?

FeltTales Pretty Princess really made its mark with consumers at locations where we took it for spontaneous hands-on evaluation and in the strongest way ever.  I don't think we have ever seen children ever interact for such an extended period of time so smoothly.  That is only a part of what was so special.  They were all play with the same product as well...FeltTales Pretty Princess!  Even the parents marveled how their child or children were playing together for so long together, having such enormous fun in pretend Play.  Even the boys!

An image of the FeltTales Pretty Princess felt board and felt pieces.

The image at left is provided to give you a glimpse of the FeltTales Pretty Princess felt board and some of the felt pieces that comes with it. An invaluable point to consider is that the Princess and hand-maiden you see in the image are not just a single piece.  The clothing can be interchanged! This adds even more options for a child's imagination play with.

It was so amusing for everyone watching the children moving the various felt characters and pieces around on the board and off.  For the children participating in our evaluation of the product, the felt board was the home base in a sense from which the children moved the pieces onto, off, overlapping, and around.

For every moment of the experience, there was plenty of activity, laughter, social interaction, just plain fun for these kids.  It was a time of learning and development for these children, demonstrating for our own eyes, the value and functionality of the FeltTales Pretty Princess.  After reviewing our video tapes and all feedback forms, there the FeltTales Pretty Princess passed this consumer hands-on evaluation segment of our evaluation process.

A Sampling Of Category Ratings

A small sampling of the individual category titles & rating scores from the complete product review itself for this product are featured here. The categories which have been selected to be featured in this product evaluation summary for public view, specify some of the primary points of how and why that specific rating score was reached.

  • If a product is inducted, a product evaluation summary of the complete review is published for public view.
  • When a score has been assigned to a category rating, it has been through a thorough validation process to ensure accuracy and no inflection of bias.
  • If a product scores an overall category evaluation rating average of [2] Stars or lower from the complete review results, it fails the evaluation and is not inducted.
  • Information for products which do not pass our evaluation is confidential and is shared only with the company submitting the product.

The Featured Category Ratings for this Product Evaluation Summary are listed below.

COST BENEFIT: Rating Level - [5] an image of 5 gold  stars

The FeltTales Pretty Princess was a very easy product to evaluate and determine an accurate rating in this category. When you consider the price point weighed against the convenient sized felt board, the informational storyline of the back of the board, the resealable plastic pouch to put the felt pieces into for storage, and the level of skill level improvement from the use of the product, determining the Cost Benefit doesn't take a rocket scientist to figure it out. For kids, teachers, and parents, the benefit is all too obvious. The FeltTales Pretty Princess felt board is a product which creates a want and fulfills the need. The FeltTales Pretty Princess pulls a perfect score of [5] Five Stars in this evaluation category for COST BENEFIT.

DURABILITY: Rating Level - [5] an image of 5 gold  stars

The FeltTales Pretty Princess was a unique challenge to evaluate for durability with it being so different than other products.  Despite the challenge, the FeltTales Pretty Princess was put through an excessive amount of wear and tear via multiple in-house tests we perform, after it was already used in our consumer hands-on evaluation. It was quite impressive how the FeltTales Pretty Princess even managed to withstand the abuse of real life application in some pre-schools and at a YMCA for a few weeks.

In the final analysis in our evaluation of the FeltTales Pretty Princess in this category for Durability, it scored quite well in all areas in this evaluation category for DURABILITY.  The FeltTales Pretty Princess closes the felt tales on this category with a perfect score of [5] Five Stars.

HYBRID-USE™: Rating Level - [5] an image of 5 gold  stars

Hybrid-Use™ is a term created and used by our publication to identify if a product is applicable for use in more than one environment. The FeltTales Dinosaur Days was determined to be quite effective for active Play for infants in the home, day care centers, and with caretakers. There were a number of compliments shared by the teachers at the day care centers as well as some of the parents whose kids were able to experience the FeltTales Dinosaur Days at home for a few days.

The FeltTales Dinosaur Days completed the evaluation in this category for Hybrid-Use™ with a perfect score of [5] Stars.

MARKETABILITY: Rating Level - [5] an image of 5 gold  stars

As always, one of the key points of interest for a buyer is most often times the Marketability of a product. The FeltTales Pretty Princess demonstrates functionality, extensive contribution to skill improvement, quality, and even education. The voyage for kids to their land of pretend Play which they experienced makes it all too clear as to why the FeltTales Pretty Princess faced no challenge in grabbing the brass ring with a perfect score of [5] Five Stars in this category for MARKETABILITY.

SKILL IMPROVEMENT: Rating Level - [5] an image of 5 gold  stars

The FeltTales Pretty Princess made it easy for us to determine its standing in reference to skill improvement. The FeltTales Pretty Princess felt board and characters provided the medium for a child to explore a literally endless number of worlds of wonder...the worlds of their infinite imagination. Determining accurate scoring in this segment of our evaluation was probably one of the easiest we have had yet to work with.

As one of our independent evaluators stated in her report, "...FeltTales Pretty Princess is literally a treasure trove of delight and productive stimulation for a child or caregiver/teacher." FeltTales Pretty Princess does in fact encourage and contribute substantially to a child's skill development. The FeltTales Pretty Princess pulled a perfect score of [5] Stars in this category for SKILL DEVELOPMENT.

VISUAL APPEAL: Rating Level - [4] an image of 4 gold  stars

The FeltTales Pretty Princess was pulling plenty of attention in this category for VISUAL APPEAL. The color scheme used was great with bright colors but nothing to go WOW! over. The value for the FeltTales Pretty Princess was more in the functionality, cost-benefit, and several other evaluation categories. At the same time though, it was well above just average.

After carefully reviewing all pertinent evaluation data for the FeltTales Pretty Princess in this evaluation category, a determination was reached that the FeltTales Pretty Princess passed this category with a score which was well above average a fell short a perfect score by single digit with [4] Stars in this category for VISUAL APPEAL.

EVALUATION RESULTS - From evaluation for induction into "The Toy Man® News & Reviews"
    Overall Rating:   5
    Seal of Approval:  
    Recommends Award:  
    eco-Recognition™ Seal:  
    Award of Excellence:  
    eChoice™ Award:  
    S. T. E. M. Award:   
    Mom Approved Award:  
    Award of Recognition:™  


"The first and original Seal of Approval®...
designed for product recognition and validation."

Since 1971 The Toy Man® Seal of Approval has served as an emblem of professional recognition for a 
product or service having met the strict evaluation standards of The Toy Man® Product Guide. Since 1971, "The Toy Man® Seal of Approval" has served as an emblem and standard for professional recognition of a product or online service having met the globally recognized evaluation standards of The Toy Man® Product Guide.

This emblem was first established in 1971 by the International Parenting Institute™. It is modeled after the "Good Housekeeping Seal of Approval®", an emblem of recognition for products which meet the globally recognized high standards set forth by the Good Housekeeping Institute®.


"An emblem of the highest recognition...
for support of ecological concerns applied in full measure."

The Toy Man® eco-Recognition Seal™, by Rev. James
G.W. Fisher, (Chief editor and Product Evaluation Specialist of The Toy Man® Product Guide), and staff.  
These products have demonstrated that they possess the potential as well as high probability to be top sellers.
The Toy Man® eco-Recognition Seal™ embodies the highest recognition for products and services which provide a significant contribution to ecological concerns by one or more of the following;
- earthFriendly™ / Recycled / Recyclable materials are being used primarily or entirely in the manufacturing of the product.

- Product is or will soon be available exclusively or primarily online.


"These are globally recognized awards that are received by a limited few,
yet they provide the well earned recognition well beyond the average that is truly deserved!"

"The Toy Man® Award of Excellence" is awarded to inductees that have an overall Evaluation Category Rating Average, ECRA™, of [5] Stars. That is the highest level of rating available on a 1-5 scale evaluation model. The ECRA is based upon the overall average from all applicable evaluation categories"
PLEASE NOTE: There are a total of 357 evaluation categories with a minimum of 231 being applicable to any one product or online service in our evaluation process with 6 being featured in the Evaluation Report Summary, ERS.

The Toy Man® eChoice™ Award, by Rev. James
G.W. Fisher, (Chief editor and Product Evaluation Specialist of The Toy Man® Product Guide), and staff.  
These products have demonstrated that they possess the potential as well as high probability to be top sellers.
The Toy Man ®An image of the editorsChoice logo Award serves as an emblem of recognition for products & online services that contribute substantially to positive skill growth and/or productivity.

This distinguished award is exclusive as well as unique, with the editor's signature which represents a product being selected as an An image of the editorsChoice logo
PLEASE NOTE: The eChoice™ Award images which were used from 1971-1984, 1984-2007 and 2007-April 2010 have been retrired. Although the versions of the eChoice™ Award have been retired, they still remain valid.

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